Marketing & Promotion Manager

Blibli; Jakarta Pusat; Presencial; IDR 600.000.000 - 900.000.000; Jornada completa

Descripción de la vacante

Blibli is seeking a Marketing Communication & Promotion Manager to drive integrated marketing strategies for our omnichannel retail network. You will lead campaigns, promotions, and brand activations across physical stores and digital channels to boost brand awareness and sales.

You will oversee creative design and content production, coordinate with Sales, Store Operations, and external partners, and manage budgets to measure ROI and engagement.

Formación

• Bachelor's degree in Marketing, Communications, Business, Management, or related field.
• Minimum 5 years of experience in Marketing Communications, Brand Marketing, Campaign Management, Retail Marketing, or related functions.
• Strong understanding of integrated marketing campaigns, digital marketing, promotional strategies, and brand communication.
• Proven experience leading creative or marketing teams, managing campaign execution, and coordinating multiple stakeholders.

Responsabilidades

• Develop and execute integrated marketing communication and promotional strategies to increase brand awareness, customer engagement, store traffic, and sales.
• Lead marketing campaigns, seasonal promotions, store activations, product launches, and other initiatives across online and offline channels.
• Oversee creative design, content production, social media, digital advertising, and promotional materials to ensure brand consistency and campaign effectiveness.
• Collaborate with Sales, Store Operations, Marketing Partnerships, and external partners to deliver impactful marketing initiatives.
• Manage marketing budgets and evaluate campaign effectiveness through performance metrics, conversion rates, and marketing ROI.
• Lead, coach, and develop the Creative Design and Content Creator teams, ensuring high-quality output and timely campaign execution.

Conocimientos

Marketing communications

Brand marketing

Campaign management

Retail marketing

Team leadership

Educación

Bachelor's degree in Marketing

Herramientas

Social media platforms

Digital advertising tools

Descripción del empleo

5 - 10 Years

About the Role

As Blibli Group continues to strengthen its future-ready omnichannel ecosystem, our consumer electronics retail business plays an important role in connecting customers with innovative products and seamless shopping experiences.

As a Marketing Communication & Promotion Manager, you will lead the development and execution of marketing communication strategies, promotional campaigns, and brand activation initiatives across our physical retail network.

You will oversee Creative Design and Content Creation, ensuring that every campaign strengthens brand positioning, attracts customers to our stores, and drives sales growth through impactful online-to-offline marketing initiatives.

What You’ll Do

Develop and execute integrated marketing communication and promotional strategies to increase brand awareness, customer engagement, store traffic, and sales.

Lead marketing campaigns, seasonal promotions, store activations, product launches, and other initiatives across online and offline channels.

Oversee creative design, content production, social media, digital advertising, and promotional materials to ensure brand consistency and campaign effectiveness.

Collaborate with Sales, Store Operations, Marketing Partnerships, and external partners to deliver impactful marketing initiatives.

Manage marketing budgets and evaluate campaign effectiveness through performance metrics, conversion rates, and marketing ROI.

Lead, coach, and develop the Creative Design and Content Creator teams , ensuring high-quality output and timely campaign execution.

What You’ll Bring to the Team

Bachelor's degree in Marketing, Communication, Business, Management, or a related field .

Minimum 5 years of experience in Marketing Communication, Brand Marketing, Campaign Management, Retail Marketing, or related functions.

Strong understanding of integrated marketing campaigns, digital marketing, promotional strategies, and brand communication , preferably in retail, consumer goods, or omnichannel businesses.

Proven experience in leading creative or marketing teams , managing campaign execution, and coordinating multiple stakeholders.

Strong commercial awareness with the ability to connect marketing initiatives to customer traffic, engagement, conversion, and revenue growth .

Excellent leadership, communication, project management, and stakeholder management skills.

Analytical and creative mindset, with the ability to manage multiple campaigns and marketing budgets in a fast-paced environment.

Why You’ll Love Working Here

You'll have the opportunity to shape how our brands connect with customers across digital and physical touchpoints. From creative storytelling to high-impact promotional campaigns, your work will directly influence brand visibility, customer engagement, and commercial performance.

Join a collaborative team where creativity meets business impact as we continue growth — transforming together.