Home & Living Brand Growth Manager

Global Digital Ritelindo; Kemayoran; Presencial; IDR 250.000.000 - 500.000.000; Jornada completa

Descripción de la vacante

Blibli Group is seeking a Brand Marketing and Promotions Manager for Home & Living to lead the planning and execution of integrated marketing initiatives. You will collaborate with Commercial, Merchandising, Operations, and Creative teams to deliver impactful campaigns across online and offline channels with strong ROI.

You will manage budgets, analyze performance, and drive customer acquisition, engagement, and retention.

Formación

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of experience in Brand Marketing, Trade Marketing, Category Marketing, or Campaign Management in Home & Living.
• Experience in Furniture, Home Décor, Home Appliances, or related Home & Living categories.

Responsabilidades

• Develop and execute marketing and promotional strategies to drive category growth, brand awareness, and sales performance.
• Lead integrated marketing campaigns across online and offline channels including digital marketing, CRM, social media, retail activations, events, partnerships, and programs.
• Drive customer acquisition, engagement, and retention through data-driven marketing activities.
• Manage and optimize marketing budgets to ensure ROI/ROAS and business impact.
• Analyze campaign performance and market trends to identify growth opportunities and improve effectiveness.

Conocimientos

Brand Marketing

Campaign Management

Budget Management

Analytical skills

Cross-functional collaboration

Educación

Bachelor's degree in Marketing or related field

Descripción del empleo

Blibli Group is seeking a Brand Marketing and Promotions Manager for Home & Living to lead the planning and execution of integrated marketing initiatives. You will collaborate with Commercial, Merchandising, Operations, and Creative teams to deliver impactful campaigns across online and offline channels with strong ROI.

You will manage budgets, analyze performance, and drive customer acquisition, engagement, and retention.