Marketing Technology Specialist

Bank Mega; Jakarta Pusat; In loco; IDR 360.000.000 - 480.000.000; Tempo pieno

Descrizione del lavoro

Bank Mega in Jakarta is seeking a Marketing Technology Specialist to optimize the martech stack (CRM, marketing automation, analytics) and to build, monitor loyalty programs and engagement campaigns. You will implement tracking (GA4, GTM, Firebase/SDK, pixels) and support cross‑channel automation (email, push, WhatsApp, SMS, in‑app) based on customer segmentation.

Collaborating with IT and marketing teams, you will monitor dashboards, derive insights, ensure data quality, and uphold UU PDP data

Competenze

• Bachelor's degree in Marketing, Communications, CS/IS/Statistics or related field.
• 3–5 years of experience in digital marketing, martech, CRM or loyalty.
• Hands-on experience with loyalty, membership or CRM programs.
• Proficiency in GA4, GTM and analytics tools (Looker Studio, Firebase).
• Experience with marketing automation platforms and AB testing.
• Knowledge of SQL and API integration.

Mansioni

• Manage and optimize the day-to-day martech stack (CRM, marketing automation, analytics, performance funnels).
• Build, execute and monitor loyalty platform: configure rewards, segmentation, and engagement campaigns.
• Implement and maintain tracking (GA4, GTM, Firebase/SDK, ad pixels) and perform data QA.
• Set up cross-channel automation (email, push, WhatsApp, SMS, in-app) based on segmentation.
• Monitor dashboards, identify reporting improvements, and provide actionable insights.
• Coordinate with IT and teams to troubleshoot platform and campaign issues.
• Apply data protection practices in line with UU PDP.

Conoscenze

Digital marketing

CRM

Loyalty programs

Analytics

SQL

API integration

A/B testing

Formazione

Bachelor's degree in Marketing, Communications, Computer Science, Information Systems, Statistics

Strumenti

GA4

GTM

Firebase/SDK

Looker Studio

Branch

Braze

MoEngage

CleverTap

Descrizione del lavoro

We're looking for talented and passionate individual to fill the role of Marketing Technology Specialist with following details

Job Description :

• Manage and optimize the day-to-day martech stack (CRM, marketing automation, analytics, performance funnels).


• Build, execute and monitor loyalty platform: configure reward mechanics, member segmentation, and engagement campaigns.


• Implement and maintain tracking (GA4, GTM, Firebase/SDK, Meta/Google Ads pixels) and run regular data QA.


• Understand and support the setup of cross-channel automation flows (email, push notification, WhatsApp, SMS, and in-app) based on customer segmentation and behavior.


• Monitor existing campaign and loyalty dashboards, identify opportunities for reporting improvements, and provide actionable insights to support performance optimization.


• Monitor digital platform and campaign-related issues, coordinating with IT and relevant teams for troubleshooting and resolution.


• Apply data protection practices in line with UU PDP.

Job Requirement :

• Bachelor's degree in Marketing, Communications, Computer Science, Information Systems, Statistics, or a related field.


• 3-5 years of experience in digital marketing, marketing technology, CRM, or loyalty.


• Hands-on experience executing loyalty/membership/CRM programs.


• Proficiency in GA4, GTM, and analytics/visualization tools (Firebase, Looker Studio, or similar).


• Experience with MMP and marketing automation/CRM platforms (e.g., Branch, Braze, MoEngage, CleverTap, etc).


• Solid understanding of marketing funnels, segmentation, A/B testing, and ROI measurement.


• Familiar with the use of AI (e.g generative AI and AI-powered tools) to improve efficiency, personalization and marketing data analysis.


• SQL and API integration knowledge.


• Analytical, detail-oriented, proactive, and comfortable working across teams.

We offer a competitive benefits package and professional advantages of an agile environment that supports your career development and recognises your achievements.

We regret only shortlisted candidates will be notified.