Project Manager (26-06939)

transcosmos inc.; Jakarta Pusat; Hybrid; IDR 110,000,000 - 170,000,000; Full time

Job summary

transcosmos inc. in Jakarta is seeking a hands-on Marketing Automation Specialist to design end-to-end customer journeys across Email, Push, In-App, WhatsApp, and SMS, and to own campaign architecture within the CEP system.

You will segment audiences, optimize platform operations, run A/B tests, and translate performance data into actionable reports while collaborating with Data, Product, and IT teams. A relevant degree and 2–3 years' experience are required.

Qualifications

• 2–3 years of experience operating Customer Engagement Platforms or Marketing Automation Tools.
• Strong understanding of customer lifecycle, marketing funnels, and CRM strategies.
• Solid data analysis skills; proficient in advanced Microsoft Excel.
• Ability to map and design complex, structured campaign logic workflows.
• Excellent communication skills, with the ability to translate business requirements into technical specifications when working with engineering teams.
• Highly detail-oriented to prevent configuration or audience targeting errors prior to campaign launches.
• Plus: APIs, Webhooks, and basic SQL familiarity.

Responsibilities

• Design and execute end-to-end user journeys across channels (Email, Push, In-App, WhatsApp, SMS).
• Analyze user behavior to build dynamic audience segments.
• Own daily platform operations and campaign architecture in the CEP system.
• Develop and run A/B tests to improve conversion rates and engagement.
• Monitor campaign performance and translate data into actionable reports.
• Collaborate with Data, Product, and IT teams to ensure proper event tracking and data flows.

Skills

Marketing automation

CRM strategy

Data analysis

Excel

Communication

APIs & Webhooks

SQL basics

Education

Diploma/Bachelor in Marketing

Tools

MoEngage

CleverTap

Braze

Salesforce

HubSpot

Job description

Be part of a great team from a global company

Join our global company and unlock limitless opportunities as you collaborate with a diverse and talented team. Together, we redefine success, inspire innovation, and create a world of endless possibilities.

• Campaign Management & Automation: Design and execute end-to-end user journeys and marketing automation across various channels (Email, Push Notifications, In-App Messages, WhatsApp, SMS).
• User Segmentation: Analyze user behavior and touchpoints to build dynamic and relevant audience segments.
• Platform Optimization: Act as the daily platform owner, ensuring smooth operations, campaign architecture maintenance, and data hygiene within the CEP system.
• A/B Testing: Develop and execute continuous experiments (A/B/n testing) on messaging, visuals, and delivery times to improve conversion rates.
• Reporting & Data Analysis: Monitor campaign performance metrics (Open Rate, CTR, Conversion Rate, Churn) and translate this data into actionable reporting templates.
• Cross-Functional Collaboration: Work closely with the Data, Product, and Developer/IT teams to ensure event tracking, user attributes, and data flows from backend systems are seamlessly integrated into the CEP platform.

Skill Requirements

• Minimum 2-3 years of experience operating Customer Engagement Platforms or Marketing Automation Tools (e.g., MoEngage, CleverTap, Braze, Salesforce, HubSpot).
• Strong understanding of the customer lifecycle, marketing funnels, and CRM strategies.
• Solid data analysis skills; proficient in advanced Microsoft Excel to map marketing automation use cases and compile performance reports.
• Ability to map and design complex, structured campaign logic workflows.
• Excellent communication skills, with the ability to translate business requirements into technical specifications when working with engineering teams.
• Highly detail-oriented to prevent configuration or audience targeting errors prior to campaign launches.
• Plus Points: Basic understanding of system integration (APIs, Webhooks) and event tracking.
• Plus Points: Familiarity with basic database query languages (SQL).

Educational Level

• Diploma 3/Bachelor's Degree in Marketing, Information Systems, Business, Communications, or a related field.