Digital Marketing Specialist

Revenu Digital Agency; Jakarta Barat; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

Revenu Digital Agency is seeking a Digital Marketing Specialist in Indonesia to plan and optimize campaigns on Google Ads and Meta Ads. You will set up, test, and refine strategies based on objectives, audience, budget, and KPIs, coordinating with design and content teams for ad materials.

You will monitor CTR, CPC, CPM, CPL/CPA, conversion rate, and ROAS, and ensure accurate tracking with Meta Pixel and Google Analytics to drive improvements.

Qualifications

• Experience planning and optimizing digital campaigns on Google Ads and Meta Ads.
• Strong data analysis skills with ability to derive insights from performance metrics.
• Ability to coordinate with design and content teams to produce ad materials.

Responsibilities

• Research keywords, audiences, and competitors to improve effectiveness.
• Develop and test ad copy, creatives, and targeting strategies.
• Monitor metrics like CTR, CPC, CPM, CPL/CPA, ROAS.
• Optimize budgets and bids for efficiency.
• Create periodic campaign performance reports and strategic recommendations.
• Ensure proper tracking with Meta Pixel and Google Analytics.

Skills

Google Ads

Facebook / Meta Ads

Campaign optimization

Data analysis

Tools

Google Analytics

Meta Pixel

Excel

Job description

Plan and execute digital marketing campaigns through Google Ads and Meta Ads (Facebook & Instagram). Manage campaign creation, setup, and optimization based on objectives, target audience, budget, and KPIs.

Key responsibilities

Conduct keyword, audience, and competitor research to improve campaign effectiveness

Create and test ad copy, creative, audience, and campaign strategy to identify best performance

Monitor ad performance regularly, including CTR, CPC, CPM, CPL/CPA, conversion rate, and ROAS

Optimize budget and bidding to achieve more efficient campaign results

Analyze data and create periodic campaign performance reports

Evaluate results and provide strategic recommendations based on data and ad performance

Coordinate with Graphic Design and Content teams for advertising materials and creative campaign needs

Ensure tracking and conversion measurement function properly, such as Meta Pixel, Google Analytics, and conversion tracking

• Which of the following statements best describes your right to work in Indonesia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Digital Marketing Specialist?
• Which of the following types of qualifications do you have?