MARKETING & OPERATIONS MANAGER

PT BUSANA AKTIF MANDIRI; Jakarta Pusat; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

PT BUSANA AKTIF MANDIRI in Jakarta is seeking an experienced Marketing & Operations Manager to oversee daily marketing operations, lead the marketing team, coordinate campaigns, and translate business objectives into actionable plans. The role acts as the key link between the Owner and the team, ensuring projects run on schedule, KPI tracking, and measurable sales growth across channels.

You will develop calendars, manage recruitment and development, plan launches, and optimize ROI/ROAS while

Qualifications

• Bachelor's degree in Marketing or related field.
• Strong understanding of marketing strategies, brand management, and sales analysis.
• Experience leading teams and managing multiple projects simultaneously.
• Excellent leadership, communication, and project management skills.

Responsibilities

• Oversee day-to-day marketing and brand team operations and manage calendars, priorities, and deadlines.
• Lead, evaluate, and develop the marketing team; participate in recruitment and onboarding.
• Plan and coordinate campaigns, product launches, collaborations, and influencer activities; monitor ROI/ROAS.
• Prepare weekly reports; develop SOPs; plan offline events and evaluate performance.

Skills

Team leadership

Marketing strategy

Brand management

Analytics

Campaign planning

Education

Bachelor's degree in Marketing or related field

Job description

Location: Jakarta
Employment Type: Full-time
Reports To: Managing Director / Owner

JOB DESCRIPTION

We are looking for an experienced, proactive, and results-driven Marketing & Operations Manager to oversee daily marketing operations, lead the marketing team, coordinate marketing activities, and ensure that business strategies and management directions are executed effectively and on schedule.

This role serves as the key link between the Owner and the team, translating business objectives into structured action plans, managing execution, and ensuring measurable results.

KEY RESPONSIBILITIES

• 1. Marketing & Daily Operations Oversee and manage the day-to-day operations of the marketing and brand team. Develop and manage weekly and monthly marketing calendars, priorities, task assignments, and deadlines. Coordinate cross-functional activities and ensure all projects are executed according to plan.
• 2. Team Management & Recruitment Lead, manage, and evaluate the performance of the marketing team. Ensure each team member has clearly defined responsibilities and KPIs. Participate in recruitment, onboarding, training, and team development.
• 3. Marketing & Campaign Execution Translate management directions into actionable marketing strategies and plans. Plan and coordinate marketing campaigns, product launches, collaborations, KOL/influencer activities, social media, marketplace promotions, and other marketing initiatives. Ensure all marketing activities are aligned with brand identity and business objectives. Monitor and evaluate sales performance and marketing effectiveness across all sales channels. Analyze key performance indicators, including sales, campaign performance, conversion rates, engagement, and ROI/ROAS. Provide strategic recommendations to improve sales performance and business growth.
• 5. Reporting & Systems Prepare weekly marketing reports covering project progress, achievements, challenges, and follow-up actions. Develop and improve SOPs and workflows to enhance operational efficiency and team independence. Plan and manage bazaars, pop-up stores, exhibitions, and other offline events. Research and evaluate event opportunities based on target markets, locations, costs, and sales potential. Coordinate booth preparation, branding, stock, logistics, and team management during events. Evaluate event performance through sales reports, expenses, and improvement recommendations.

QUALIFICATIONS

• Bachelor's degree in Marketing, Business Management, or a related field.
• Minimum 5 years of experience in marketing, brand management, retail, FMCG, fashion, lifestyle, or related industries.
• Proven experience in team leadership and managing multiple projects simultaneously.
• Strong understanding of marketing strategies, brand management, promotional activities, and sales analysis.
• Excellent leadership, communication, coordination, and project management skills.
• Strong commercial mindset with a results-oriented approach.
• Ability to work independently, take initiative, make decisions, and solve problems effectively.