Our client is an established fashion and apparel retail business with a strong market presence and anextensive retail network. The company is seeking an experienced and commercially driven Chief Executive Officer (CEO) to lead its overall business operations, strengthen market positioning, anddrive sustainable growth in Indonesia.
This is a strategic leadership opportunity for a senior executive with a strong understanding of fashionretail, consumer behaviour, commercial performance, and multi-store operations. The successfulcandidate will be responsible for translating business objectives into actionable strategies whileensuring operational efficiency, profitability, and long-term business sustainability.
Key Responsibilities
Business Strategy & Leadership
- Develop and execute the company's overall business strategy to drive sustainable revenue growth, profitability, and market expansion.
- Identify new business opportunities, strengthen market positioning, and respond effectively to changing consumer preferences and retail trends.
- Lead business improvement and transformation initiatives to enhance organisational performance and competitiveness.
- Establish clear business objectives, performance indicators, and accountability across all functions.
- Take full ownership of the company's P&L, including revenue growth, gross margin, operating expenses, and overall profitability.
- Lead annual budgeting, financial planning, forecasting, and performance reviews to ensure alignment with business objectives.
- Monitor key financial and commercial indicators, identify performance gaps, and implement corrective actions where necessary.
- Optimise pricing, promotional strategies, product margins, and cost structures to maximise commercial returns.
- Oversee cash flow, working capital, and inventory investment to support healthy business performance.
Retail Operations & Business Development
- Oversee end-to-end retail operations, including store performance, sales execution, customer experience, and operational standards across the store network.
- Drive improvements in store productivity, sales conversion, average transaction value, and overall retail performance.
- Evaluate store expansion opportunities, new locations, and store portfolio performance to support the company's growth strategy.
- Ensure effective coordination across retail operations, merchandising, marketing, supply chain, and other key functions.
- Strengthen omnichannel capabilities and ensure a consistent customer experience across relevant sales channels.
Merchandising, Product & Brand Performance
- Work closely with merchandising and product teams to align product assortment, pricing, and inventory availability with market demand.
- Ensure effective inventory planning and stock management to minimise stock ageing, markdowns, and excess inventory.
- Drive commercial initiatives that strengthen brand relevance, customer engagement, and customer loyalty.
- Monitor market developments, competitor activities, and consumer insights to inform business decisions.
People & Organisational Development
- Build, lead, and develop a strong management team with clear responsibilities and performance expectations.
- Foster a performance-driven culture that encourages collaboration, accountability, and continuous improvement.
- Strengthen leadership capabilities, talent development, and succession planning across the organisation.
- Ensure effective collaboration between head office teams and retail operations.
Corporate Governance & Stakeholder Management
- Ensure compliance with applicable laws, regulations, internal policies, and corporate governance standards.
- Maintain effective internal controls and risk management practices across business operations.
- Work closely with shareholders, the Board, and other key stakeholders on business strategy, performance, and long-term priorities.
- Provide regular updates on business results, key risks, and strategic initiatives.
Requirements
- Minimum 15 years of relevant professional experience, including substantial leadership experience in fashion, apparel, or consumer retail.
- Proven track record in a CEO, Managing Director, COO, Business Unit Head, or equivalent senior leadership position.
- Demonstrated experience managing full P&L responsibility and leading a multi-store retail business.
- Strong commercial acumen with a solid understanding of retail sales, margin management, budgeting, and financial performance.
- Extensive experience in retail operations, store productivity, merchandising coordination, inventory management, and customer experience.
- Proven ability to develop and execute business strategies, lead organisational change, and deliver measurable business results.
- Strong leadership, strategic thinking, analytical, and decision-making capabilities.
- Excellent communication and stakeholder management skills.
- Fluency in Bahasa Indonesia and English.