Marketing Manager

Confidential Jobs; Jakarta Pusat; On-site; IDR 900,000,000 - 1,300,000,000; Full time

Job summary

Confidential Jobs, Jakarta-based fintech startup, seeks a Marketing Manager to own the digital revenue P&L across four products, driving growth via performance marketing, CRM, lifecycle, and cross-sell. You will oversee Meta, TikTok, Google, WhatsApp, email and in-app channels to influence revenue and build the digital growth engine.

Lead high-impact work across the merchant funnel and scale a growth function in SEA markets.

Qualifications

• 8+ years of growth, performance marketing or CRM experience in fintech/payments/consumer apps.
• Proven ownership of a digital revenue end-to-end.
• Hands-on with Meta, TikTok and Google campaigns in last 12 months.

Responsibilities

• Own digital revenue end-to-end across products and channels, including Meta, TikTok and Google campaigns.
• Build and scale CRM across push, in-app, WhatsApp and email with segmentation and lifecycle journeys.
• Identify funnel gaps and drive cross-sell motions across the product portfolio.
• Own the acquisition funnel from reach to retention across multiple channels.
• Own the outcome; diagnose misses and drive fixes.
• Manage and develop Growth Manager and raise execution bar.
• Establish an AI-native way of working across creative, audience research, experimentation and reporting.

Skills

Revenue ownership

Performance marketing

CRM

Lifecycle

Cross-sell

AI-native

Leadership

Budget ownership

Omnichannel

SEA market expansion

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Job description

Founded in 2019, we are a Jakarta-based fintech startup on a mission to digitize financial services for Indonesia’s micro, small, and medium enterprises (MSMEs). We’re building tools and products that enable millions of small businesses to thrive in a digital-first economy.

With a strong product-market fit in Indonesia, we are now gearing up to launch in new Southeast Asian markets, starting with the Philippines — and we’re looking for someone exceptional to help us lead the charge.

About the Role

As a marketing manager , you’ll own the digital revenue P&L across four products, driving growth through performance marketing, CRM, lifecycle, and cross-sell. The role spans Meta, TikTok, Google, WhatsApp, email, and in-app, allowing you to directly influence revenue and build the digital growth engine.

You’ll take on high-impact problems across the full merchant funnel, i.e from improving acquisition and activation, to building lifecycle journeys, unlocking cross-sell opportunities, leveraging AI across growth operations, and eventually standing up a digital function in the Philippines.

If you’re someone who loves owning a number, thrives in ambiguity, and enjoys building from the ground up, this role gives you the opportunity to shape a critical growth function and directly drive the business forward.

Core Responsibilities

• Digital Revenue P&L: Own digital revenue end-to-end across multiple products and channels, with hands-on ownership of Meta, TikTok and Google — including creative testing, audience strategy, bidding and funnel optimisation.
• CRM & Lifecycle: Build and scale the CRM engine across push, in-app, WhatsApp and email, using segmentation, cohorts, reactivation and lifecycle journeys to drive measurable revenue.
• Merchant Funnel & Cross-sell: Identify funnel gaps, find high-impact growth levers and build cross-sell motions across the product portfolio.
• Full Acquisition Funnel: Own the journey from reach and acquisition through conversion, activation and retention across multiple channels.
• The Number: Own the outcome end-to-end. If digital misses its target, you own the problem and drive the fix.
• Manage and develop the existing Growth Manager while raising the team's execution bar.
• Build the team where capabilities are missing and make tough talent decisions when required.
• Establish an AI-native way of working, using AI daily across creative, audience research, experimentation, analytics and reporting.

Requirements

• 8+ years of experience in growth, performance marketing or CRM, ideally within fintech, payments, lending or consumer apps.
• Proven ownership of a digital revenue number end-to-end — you can clearly articulate the starting point, ending point and what drove the growth.
• Hands-on experience with Meta, TikTok and Google within the last 12 months, including direct ownership of campaigns, budgets and outcomes.
• Experience building and scaling CRM/lifecycle programs across push, WhatsApp, email and in-app.
• AI-native operator who uses AI daily for creative, analysis, experimentation and reporting.
• Experience managing 5+ direct reports, including hiring, coaching and making difficult talent decisions.
• Comfortable operating in a high-ambiguity, 0-to-1 environment and building functions from the ground up.
• Willingness to build and scale the digital growth function across multiple markets in Southeast Asia.