B2B Senior Growth Marketing

High Five; Jakarta Pusat; On-site; IDR 400,000,000 - 700,000,000; Full time

Job summary

High Five is seeking a senior operator to own the full marketing funnel end-to-end across Singapore, Malaysia, and Indonesia. You will be hands-on, leading paid campaigns and funnel optimization while directly managing a small team of 2–3 marketers.

The role requires you to drive multi-market growth with data-driven decision-making, tight CPL/CPA accountability, and the ability to switch between strategy and execution within the same day.

Qualifications

• 5–6+ years in B2B digital marketing (agency or in-house).
• Hands-on paid ads execution with Meta Ads Manager.
• Analytics fluency with GA4/Looker Studio and basic CRM tools.
• 0-to-1 funnel experience in a startup environment.
• Proven people leadership of a small marketing team.

Responsibilities

• Own full-funnel growth strategy and execution across SG/MY/ID markets.
• Lead paid media campaigns across Meta, LinkedIn, and Google with CPL/CPA accountability.
• Develop funnel infrastructure incl. landing pages, tracking, retargeting, and optimization.
• Manage 2–3 marketers handling social media, content, community, and reporting.
• Provide weekly/monthly performance reporting with clear leadership narratives.
• Coordinate asset production with designers, copywriters, and vendors.
• Drive partnerships and influencer collaborations for community growth.

Skills

Paid ads hands-on

Analytics fluency

Funnel building

People leadership

Startup growth

Tools

GA4

Looker Studio

CRM tools

Job description

Our client is a venture-funded AI martech and communications company headquartered in Singapore , one of the few in Southeast Asia to raise funding in the past year. They are building an AI-powered operating layer for modern marketing and communications teams, combining intelligence, execution, and measurement in a single proprietary platform.

They have served 200+ clients across Singapore and Malaysia, and are now expanding into Indonesia. You would join after validation, before scale: the growth engine works, but it currently runs through the founder. Your job is to take it over.

Why This Role Exists

The founder has been the de facto head of growth across all three markets, with a junior team executing under him. That model has hit its ceiling.

The company needs a senior operator who can own the full marketing funnel end-to-end (strategy through execution) so the founder can get out of the weeds. This means you must be genuinely hands-on. If you have moved into a purely strategic/delegating role and don't want to go back into execution, this is not the right fit.

What You'll Own

• Full-funnel growth: customer acquisition strategy and execution across organic and paid channels, in a multi-market (SG/MY/ID) B2B context
• Paid media, hands-on: set up, run, A/B test, and optimize campaigns across Meta/IG, LinkedIn, and Google, including budget tracking and CPL/CPA accountability
• Funnel infrastructure: landing pages, tracking links, retargeting, and conversion optimization for event and campaign funnels
• Team leadership: manage 2–3 marketers running social media day-to-day (content calendar, posting, community, reporting)
• Performance reporting: weekly/monthly metrics (reach, CTR, CPL/CPA, registrations, engagement) with clear narrative for leadership
• Asset production coordination: brief and manage designers, copywriters, and vendors across static, carousel, short-form video, and EDM formats
• Partnerships & KOL: outreach, deliverables tracking, and amplification for community and influencer collaborations
• Campaign hygiene: timelines, briefs, approvals, QA, and post-campaign learnings

Must-Have Proficiency

• 5–6+ years in B2B digital marketing (agency or in-house)
• Hands-on paid ads execution, you have personally built and optimized campaigns in Meta Ads Manager (not just briefed an agency or approved budgets)
• Analytics fluency: GA4, Looker Studio, and basic CRM/email tools, comfortable pulling your own data and making optimization decisions from it
• 0-to-1 funnel experience: you have built a marketing funnel from scratch in a startup environment, you know what it feels like when there is no playbook, no established channels, and no one to hand things to
• People leadership: you have directly managed a team of marketers before
• Strong project coordination and attention to detail

You're Probably a Fit If…

• You've been "in the fire" of an early-stage startup and built the growth function from nothing
• You have muscle memory for funnel clarity, you can draw the funnel, name the leak, and fix it yourself
• You're energized by owning outcomes across three markets, not just executing briefs
• You can zoom between strategy (channel mix, budget allocation) and detail (a broken UTM link) in the same afternoon

Probably Not a Fit If…

• Your paid media experience is limited to managing agencies or approving campaigns others built
• You've only worked in mature marketing orgs with established playbooks and dedicated specialists
• You're looking to step away from hands-on execution into a pure leadership seat