Social Media Specialist

PT LINKIT; Provinsi Bali; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

PT Closed Loop Asia seeks an experienced paid social specialist to build, launch, and optimize Meta and TikTok campaigns across healthcare, ecommerce, tour and travel, and mobile apps. You will own the testing framework, track setup, and report learnings in plain language to clients.

The role emphasizes creative as a hypothesis and lever, with budget pacing across portfolios. Based in Bali or willing to relocate for launch, with strong English and Indonesian language skills.

Qualifications

• 3+ years running paid social with meaningful spend under management.
• Deep on Meta Ads Manager, solid on TikTok Ads.
• Tracking competence to debug CAPI or event issues without a developer.
• Fluent in English with Bahasa Indonesia native or fluent for client work.
• Based in Bali or willing to move for launch.
• Nice to have: healthcare or regulated category experience; app install campaigns with real MMP; SQL or Sheets automation.

Responsibilities

• Build, launch, scale and kill Meta and TikTok campaigns across the full portfolio.
• Own the testing framework: hypothesis, structure, sample size, and when to call it.
• Set up and audit tracking end to end: Pixel, Conversions API, event match quality, deduplication, UTMs, and MMP events for app clients.
• Brief creative as a hypothesis rather than a shopping list.
• Treat creative as the main lever, because it is.
• Report to clients in plain language: what we learned, what we are doing next, what it costs.

Skills

Paid social management

Meta Ads Manager

TikTok Ads

Tracking & CAPI debugging

AI-assisted analysis

Client communication

Bahasa Indonesia fluency

Balinese market readiness

Tools

Meta Ads Manager

TikTok Ads

Job description

You will build, launch, scale and kill Meta and TikTok campaigns across a full portfolio of clients in healthcare, ecommerce, tour and travel, and mobile app businesses. You will own the testing framework, manage budgets and pacing across many accounts, set up and audit tracking end to end, and brief creative as a hypothesis. You will treat creative as the main lever and report to clients in plain language on what was learned, what comes next, and what it costs.

Key responsibilities

Build, launch, scale and kill Meta and TikTok campaigns across the full portfolio

Own the testing framework: hypothesis, structure, sample size, and when to call it

Set up and audit tracking end to end: Pixel, Conversions API, event match quality, deduplication, UTMs, and MMP events for app clients

Brief creative as a hypothesis rather than a shopping list

Treat creative as the main lever, because it is

Report to clients in plain language: what we learned, what we are doing next, what it costs

About you

3+ years running paid social with meaningful spend under management

Deep on Meta Ads Manager, solid on TikTok Ads

Tracking competence: can debug a broken CAPI setup or mismatched event yourself, without waiting for a developer

Fluent using AI in your workflow for analysis, anomaly spotting, copy variants, reporting and creative briefing, with specific examples

Bahasa Indonesia native or fluent, English strong enough for client work and platform documentation

Based in Bali, or ready to move here before launch

Nice to have: regulated category experience, especially healthcare or clinics

Nice to have: app install and app event campaigns with a real MMP behind them

Nice to have: merchant feed and catalog experience

Nice to have: agency or multi account background

Nice to have: SQL, Sheets automation, or any scripting

About us

PT Closed Loop Asia is an AI-native digital marketing agency launching at the end of September. We handle marketing end to end, pages, creative, campaigns, and conversion. Our proprietary tooling lets a small team work at agency scale. We currently run over 13 client portfolios and more than 25 campaigns a month, across healthcare, ecommerce, tour and travel, and mobile app businesses. We built an internal MCP tool that lets our team operate ad platforms by talking to Claude or ChatGPT.