Marketing Intelligence Specialist - Northern Sumatra

XL Smart career; Jakarta Selatan; On-site; IDR 167,400,000 - 334,800,000; Full time

Job summary

XL Smart career is seeking a Marketing Intelligence Specialist for Northern Sumatra to translate market signals into strategic recommendations for regional leadership. You will analyze market trends, conduct field surveys, and monitor competitor strategies to understand customer needs and business challenges.

Collaborating with cross-functional teams, you will contribute to planning, forecasting, and decision-making with data-driven insights.

Responsibilities

• Analyze market trends, industry developments, and macroeconomic factors affecting performance.
• Conduct field surveys and market exploration with RO Owners, customers, and sales teams.
• Monitor competitor strategies, products, campaigns, pricing, and GTM approaches.
• Develop understanding of internal and competitor products for benchmarking.
• Identify emerging market needs and opportunities through field research and data.
• Collect, validate, and analyze data from internal and external sources.
• Translate findings into structured reports and recommendations for management.
• Provide data-driven insights to support planning, forecasting, and decision-making.
• Collaborate with cross-functional teams to validate findings and ensure relevance.

Job description

Marketing Intelligence Specialist - Northern Sumatra

Job Purpose :
To provide actionable market, customer, and competitor insights that support strategic decision-making, enhance commercial performance, and strengthen the company's competitive positioning.

Main Responsibility :

• Analyze market trends, industry developments, and macroeconomic factors that may impact business performance and identify their implications for the organization.
• Conduct field surveys and market exploration to gather insights from relevant stakeholders, including RO Owners, customers, sales teams, and other business partners, to understand market conditions, customer needs, and business challenges.
• Monitor and analyze competitor strategies, products, offerings, campaigns, pricing, and go-to-market approaches, including benchmarking against internal products and market competitors.
• Develop a strong understanding of internal and competitor products, including product features, value propositions, pricing, and market positioning, to support comparative analysis and identify opportunities for improvement.
• Identify emerging market needs, customer behavior, industry trends, and potential business opportunities through both field research and analysis of internal and external data.
• Collect, validate, and analyze data from internal and external sources, combining quantitative data with field insights to generate meaningful business insights and actionable recommendations.
• Translate survey findings and market analysis into structured strategic reports and business recommendations for management, particularly for Regional General Managers (RGH) and Head of Sales (HOS).
• Provide data-driven insights and recommendations to support annual business planning, forecasting, performance reviews, and strategic decision-making.
• Collaborate with cross-functional teams and business stakeholders to validate findings, understand market dynamics, and ensure that recommendations are relevant to business needs.