Consumer Insights Manager

Mash; Jawa Barat; Remote; IDR 133,920,000 - 223,200,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Health benefits

Professional development

Job summary

Mash is seeking a Market Research Analyst to join our FMCG team in a fully remote role. You will design and execute studies, analyse data, and translate insights into strategic recommendations for product development and marketing across South Sumatra and beyond.

The ideal candidate has a bachelor's degree in a quantitative field, at least 3 years of market research experience in FMCG, and strong proficiency with SPSS, R, and Python.

Qualifications

• Bachelor's degree in marketing, statistics, economics, business, or related field.
• Minimum 3 years of market research or related experience in FMCG preferred.
• Proficiency with data analysis tools and survey platforms (SPSS, R, Python).
• Strong analytical and problem-solving abilities; excellent communication.
• Experience working remotely and managing projects independently.

Responsibilities

• Design and execute market research studies for FMCG products and brands.
• Collect and analyse market trends, consumer behaviour, and competitor data.
• Develop reports, presentations, and dashboards for stakeholders.
• Provide strategic recommendations to support product development and marketing.
• Monitor industry trends and identify opportunities and threats.
• Stay updated with market research methodologies and tools.

Skills

SPSS

R

Python

Data analysis

Education

Bachelor's degree in Marketing/Statistics/Economics/Business

Tools

Survey platforms

Job description

Market Research Analyst - FMCG Sector (Remote)

Our client is seeking a sharp and analytical Market Research Analyst to join their team on a fully remote basis. This role is crucial for gathering, analyzing, and interpreting market data to provide actionable insights that guide strategic decision‑making for their FMCG business. You will be responsible for monitoring market trends, consumer behaviour, and competitive landscapes, producing comprehensive reports that inform product development, marketing strategies, and business planning across South Sumatra and beyond. If you excel at uncovering insights from data and thrive in a remote environment, this is an excellent opportunity.

About the Role

Our client is seeking a detail‑oriented and analytical Market Research Analyst for a fully remote position. This role is critical in providing actionable insights into consumer behaviour, market trends, and competitive dynamics that will shape strategic decision‑making. You will be responsible for designing and executing research projects, analysing complex data sets, and presenting findings to key stakeholders across the organisation. This is an excellent opportunity for a driven researcher to contribute their expertise in a flexible, remote‑first environment, impacting the direction of leading consumer brands.

Key Responsibilities

• Design and execute market research studies, surveys, and data analysis projects for FMCG products and brands.
• Collect and analyse quantitative and qualitative data on market trends, consumer behaviour, and competitor activities.
• Develop comprehensive research reports, presentations, and dashboards to communicate findings and insights to stakeholders.
• Provide strategic recommendations based on research findings to support product development, marketing campaigns, and business strategies.
• Monitor industry trends and competitor intelligence, identifying potential opportunities and threats for the business.
• Stay updated with the latest market research methodologies and tools to ensure robust and accurate analysis.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business or a related quantitative field.
• Minimum of 3 years of experience in market research, business analysis or a related role, preferably within the FMCG industry.
• Strong proficiency in data analysis software (e.g. SPSS, R, Python) and survey platforms.
• Excellent analytical, critical thinking and problem‑solving skills.
• Strong written and verbal communication skills, with the ability to present complex data clearly.
• Experience working in a remote setting and managing projects independently.

Benefits

• Competitive salary and performance‑based bonuses.
• Fully remote work arrangement offering flexibility and work‑life balance.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and continuous learning.
• Opportunity to influence strategic decisions for a growing FMCG company.