Marketing Executive - International Operation

PT Garudafood Putra Putri Jaya; Jakarta Selatan; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

PT Garudafood Putra Putri Jaya is seeking a Marketing Executive for International Operation to plan and execute branding across markets and support global initiatives. You will manage launches, packaging changes, and regional campaigns aligned with global standards and local rules.

The role requires 2+ years in marketing, English fluency, and proficiency in PowerPoint/Excel, with knowledge of FMCG and digital media. Strong exhibitor management and budget oversight are essential.

Qualifications

• Bachelor's degree in marketing, management, or communications.
• Min 2 years in marketing, brand or activation.
• Experience with international markets is a plus.
• English fluency; MS Office (PowerPoint, Excel).
• Knowledge of FMCG processes and consumer insights.

Responsibilities

• Plan and execute ATL & BTL branding activities in international markets based on strategies and customer needs.
• Manage New Product Launches and changes, including packaging, formulation and claims, per global standards and local regulations.
• Support global marketing initiatives through country clustering to improve process efficiency.
• Manage international exhibitions end-to-end, including booth setup, logistics, samples and marketing materials.
• Monitor and control marketing budgets across countries in line with annual business plans.

Skills

Market trends

Customer service

English

PowerPoint

Excel

FMCG knowledge

Digital media

Education

Bachelor's degree (S1) in marketing/management/communications

Tools

PowerPoint

Excel

Job description

Marketing Executive - International Operation

Plan and execute ATL & BTL branding activities in international markets based on marketing strategies, market characteristics, and customer needs.

Manage New Product Launches (NPL) and existing product changes, including packaging, formulation, and claims, in compliance with global standards and local regulations.

Support global marketing initiatives through country clustering to improve process efficiency and reduce operational complexity.

Manage international exhibitions end-to-end, including booth setup, logistics, sample shipments, and marketing materials.

Monitor and control marketing budgets across countries in line with annual business plans.

Qualifications

Education & Experience

Bachelor's degree (S1) in any discipline; preferably in Marketing, Management, or Communications.

Minimum 2 years of experience in marketing (consumer/customer), brand communication, or brand activation.

Experience in handling international markets or working with overseas clients is a strong advantage.

Core Competencies

Market and consumer trend awareness.

Achievement-oriented with strong customer service orientation.

Technical Skills

Good command of English.

Proficient in Microsoft Office, particularly PowerPoint and Excel.

Knowledge of FMCG business processes and consumer & market insights.

Understanding of media, particularly digital media.

GarudaFood is a food and beverage company subordinated of Tudung Group. In addition to GarudaFood, Tudung Group also subordinates in Agribusiness companies operating ini Crude Palm Oil field and Peanuts.

GarudaFood Group had originated from PT Tudung, it was established in Pati, Central Java. The company founder is the deceased Darmo Putro, ex-warrior who had chosen to engage in business sector after the independence of Indonesia. In early of 1987, TPJ started selling its peanut production products using a brand of Kacang Garing Garuda, which was recently known as: Kacang Garuda. Kacang Garuda earned the following awards: Indonesian Customer Satisfaction Award (ICSA) under the category of branded peanut for eight times consecutively (2000-2007); Superbrands (2003); Top Brand for Kids (2004); Indonesian Best Brand Award (IBBA, 2004-2007); Top Brand (2007). When national economy suffered from economic crisis, on December 1997, PT GarudaFood Jaya (GFJ) was established, producing Gery-branded biscuit. Gery Saluut earned Indonesian Best Brand Award (IBBA) from MARS and SWA Magazine for a period of 2005-2010 under the category of wafer salut. In 2007-2010 Gery Chocolatos earned IBBA under the category of wafer stick. In 1998 GarudaFood acquired PT Triteguh Manunggal Sejati (TRMS), producer of jelly and launched jelly product using brands of Okky and Keffy. Achievement of Okky jelly has been proven by its successfulness in earning Top Brand for Kids (TBK) Award 2004 under the category of jelly. In addition to TBK, OKKY Jelly also managed to earn IBBA (2005-2010). Okky jelly Drink also earned Top Brand Award 2007-2010 from Marketing Magazine in cooperation with Frontier. In the end of 2002, TRMS launched jelly beverage products with a brand of Okky Jelly Drink and it also constituted a new phase for GarudaFood to deal with beverages business. Seriousness of GarudaFood in focusing on beverages business had also become apparent by the launching of Mountea, fruit-flavored tea beverage. Mountea had even been awarded by IBBA 2007-2010 under the category of tea beverage in cup packaging. GarudaFood also produces Snack with a brand of Leo, for category of Potato chips, banana chips, cassava chips products initiated from the end of 2005. In 2007-2010 Leo earned IBBA award for category of potato chips. In national level, GarudaFood is also positively perceived as one of the admired food and beverage companies. Survey made by Frontier and BusinessWeek Indonesia Magazine in Jakarta and Surabaya in 2006-2010 indicated that GarudaFood was in the third position of Indonesian Most Admired Company (IMAC). GarudaFood also actively performs corporate social responsibility (CSR) under the flag of GarudaFood Sehati. To accelerate the achievement of its vision, in 2011 GarudaFood Group with non-alcohol divion of Suntory Beverage & Food, a company from Japan established a subsidiary PT Garuda Suntory Beverage, focused on the development of the beverage. Now, all potencies supported by 20 thousands knowledge workers have become main asset to GarudaFood in the effort to go forward to meet a success as sustainable enterprise.