Consumer Activation Head

PT Garudafood Putra Putri Jaya; Jakarta Selatan; Sur place; IDR 480 000 000 - 720 000 000; Plein temps

Résumé du poste

PT Garudafood Putra Putri Jaya is seeking a senior consumer activation leader to design and drive brand activation strategies across marketing and sales channels. You will plan and oversee consumer engagement initiatives, including product sampling, promotions, and penetration efforts, while managing budgets and external partners.

The role requires strong ROI focus, cross-functional collaboration, and proven leadership to deliver measurable business impact from activation programs.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 7 years of experience in Consumer Activation or related fields, preferably FMCG.
• Proven experience in planning and executing consumer activation programs, events, sampling, and promotions.
• Strong understanding of brand strategy, consumer engagement, and sales-driven activation initiatives.
• Experienced in managing activation budgets, external agencies, and event organizers.
• Strong analytical, project management, and problem-solving skills with ability to evaluate ROI.
• Excellent communication, stakeholder management, and leadership skills.

Responsabilités

• Develop and implement consumer activation strategies aligned with brand objectives and sales targets.
• Plan and oversee consumer engagement programs, including sampling, penetration, and promotions.
• Manage POSM planning, budget allocation, distribution, and utilization for effective brand execution.
• Collaborate with Marketing and cross-functional teams to ensure effective execution of activation programs.
• Lead and develop the consumer activation team to achieve business targets and drive continuous improvement.
• Monitor and evaluate program performance, consumer engagement, sales achievement, and cost-effectiveness; provide actionable recommendations.

Connaissances

Consumer Activation

Brand Activation

Event Management

Formation

Bachelor's degree in Marketing/related field

Description du poste

Develop and implement consumer activation strategies aligned with brand objectives and sales targets

Plan and oversee consumer engagement programs, including product sampling, product penetration, and promotional activities

Manage POSM planning, budget allocation, distribution, and utilization to ensure effective brand execution

Collaborate with Marketing and cross-functional teams to ensure effective execution of consumer activation programs

Manage external agencies and event organizers to ensure quality, efficiency, and alignment with business objectives

Monitor and evaluate program performance, consumer engagement, sales achievement, and cost-effectiveness, providing actionable recommendations for improvement

Lead and develop the consumer activation team to achieve business targets and drive continuous improvement

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field

Minimum 7 years of experience in Consumer Activation, Consumer Engagement, Brand Activation, or a related field, preferably in the FMCG industry

Proven experience in planning and executing consumer activation programs, events, product sampling, and promotional campaigns

Strong understanding of brand strategy, consumer engagement, and sales-driven activation initiatives

Experienced in managing activation budgets, external agencies, and event organizers

Strong analytical, project management, and problem-solving skills, with the ability to evaluate program effectiveness and ROI

Excellent communication, stakeholder management, and leadership skills

Strong business acumen, strategic thinking, and ability to lead a team toward achieving business objectives

Willing to be placed at the Head Office in Jakarta

GarudaFood is a food and beverage company subordinated of Tudung Group. In addition to GarudaFood, Tudung Group also subordinates in Agribusiness companies operating ini Crude Palm Oil field and Peanuts.

GarudaFood Group had originated from PT Tudung, it was established in Pati, Central Java. The company founder is the deceased Darmo Putro, ex-warrior who had chosen to engage in business sector after the independence of Indonesia. In early of 2007, TPJ started selling its peanut production products using a brand of Kacang Garing Garuda, which was recently known as: Kacang Garuda. Kacang Garuda earned the following awards: Indonesian Customer Satisfaction Award (ICSA) under the category of branded peanut for eight times consecutively (2000-2007); Superbrands (2003); Top Brand for Kids (2004); Indonesian Best Brand Award (IBBA, 2004-2007); Top Brand (2007). When national economy suffered from economic crisis, on December 1997, PT GarudaFood Jaya (GFJ) was established, producing Gery‑branded biscuit. Gery Saluut earned Indonesian Best Brand Award (IBBA) from MARS and SWA Magazine for a period of 2005-2010 under the category of wafer salut. In 2007-2010 Gery Chocolatos earned IBBA under the category of wafer stick. In 1998 GarudaFood acquired PT Triteguh Manunggal Sejati (TRMS), producer of jelly and launched jelly product using brands of Okky and Keffy. Achievement of Okky jelly has been proven to earn Top Brand for Kids (TBK) Award 2004 under the category of jelly. In addition to TBK, OKKY Jelly also managed to earn IBBA (2005-2010). Okky jelly Drink also earned Top Brand Award 2007-2010 from Marketing Magazine in cooperation with Frontier. In the end of 2002, TRMS launched jelly beverage products with a brand of Okky Jelly Drink and it also constituted a new phase for GarudaFood to deal with beverages business. Seriousness of GarudaFood in focusing on beverages business had also become apparent by the launching of Mountea, fruit‑flavored tea beverage. Mountea had even been awarded by IBBA 2007-2010 under the category of tea beverage in cup packaging. GarudaFood also produces Snack with a brand of Leo, for category of Potato chips, banana chips, cassava chips products initiated from the end of 2005. In 2007-2010 Leo earned IBBA award for category of potato chips. In national level, GarudaFood is also positively perceived as one of the admired food and beverage companies. Survey made by Frontier and BusinessWeek Indonesia Magazine in Jakarta and Surabaya in 2006-2010 indicated that GarudaFood was in the third position of Indonesian Most Admired Company (IMAC). GarudaFood also actively performs corporate social responsibility (CSR) under the flag of GarudaFood Sehati. To accelerate the achievement of its vision, in 2011 GarudaFood Group with non‑alcohol divion of Suntory Beverage & Food, a company from Japan established a subsidiary PT Garuda Suntory Beverage, focused on the development of the beverage. Now, all potencies supported by 20 thousands knowledge workers have become main asset to GarudaFood in the effort to go forward to meet a success as sustainable enterprise.

PENGUMUMAN :

GarudaFood is a food and beverage company subordinated of Tudung Group. In addition to GarudaFood, Tudung Group also subordinates in Agribusiness companies operating ini Crude Palm Oil field and Peanuts.

GarudaFood Group had originated from PT Tudung, it was established in Pati, Central Java. The company founder is the deceased Darmo Putro, ex-warrior who had chosen to engage in business sector after the independence of Indonesia. In early of 2007, TPJ started selling its peanut production products using a brand of Kacang Garing Garuda, which was recently known as: Kacang Garuda. Kacang Garuda earned the following awards: Indonesian Customer Satisfaction Award (ICSA) under the category of branded peanut for eight times consecutively (2000-2007); Superbrands (2003); Top Brand for Kids (2004); Indonesian Best Brand Award (IBBA, 2004-2007); Top Brand (2007). When national economy suffered from economic crisis, on December 1997, PT GarudaFood Jaya (GFJ) was established, producing Gery‑branded biscuit. Gery Saluut earned Indonesian Best Brand Award (IBBA) from MARS and SWA Magazine for a period of 2005-2010 under the category of wafer salut. In 2007-2010 Gery Chocolatos earned IBBA under the category of wafer stick. In 1998 GarudaFood acquired PT Triteguh Manunggal Sejati (TRMS), producer of jelly and launched jelly product using brands of Okky and Keffy. Achievement of Okky jelly has been proven to earn Top Brand for Kids (TBK) Award 2004 under the category of jelly. In addition to TBK, OKKY Jelly also managed to earn IBBA (2005-2010). Okky jelly Drink also earned Top Brand Award 2007-2010 from Marketing Magazine in cooperation with Frontier. In the end of 2002, TRMS launched jelly beverage products with a brand of Okky Jelly Drink and it also constituted a new phase for GarudaFood to deal with beverages business. Seriousness of GarudaFood in focusing on beverages business had also become apparent by the launching of Mountea, fruit‑flavored tea beverage. Mountea had even been awarded by IBBA 2007-2010 under the category of tea beverage in cup packaging. GarudaFood also produces Snack with a brand of Leo, for category of Potato chips, banana chips, cassava chips products initiated from the end of 2005. In 2007-2010 Leo earned IBBA award for category of potato chips. In national level, GarudaFood is also positively perceived as one of the admired food and beverage companies. Survey made by Frontier and BusinessWeek Indonesia Magazine in Jakarta and Surabaya in 2006-2010 indicated that GarudaFood was in the third position of Indonesian Most Admired Company (IMAC). GarudaFood also actively performs corporate social responsibility (CSR) under the flag of GarudaFood Sehati. To accelerate the achievement of its vision, in 2011 GarudaFood Group with non‑alcohol divion of Suntory Beverage & Food, a company from Japan established a subsidiary PT Garuda Suntory Beverage, focused on the development of the beverage. Now, all potencies supported by 20 thousands knowledge workers have become main asset to GarudaFood in the effort to go forward to meet a success as sustainable enterprise.