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PT Garudafood Putra Putri Jaya is seeking a seasoned Customer Marketing professional to monitor and enhance regional promotion execution, analyze product performance with the Sales team, and collaborate on market development initiatives. The role emphasizes market visits, competitor analysis, and POSM management within an FMCG context.
The ideal candidate will have at least 5 years in Customer Marketing or related areas, strong Excel/PowerPoint skills, and a broad understanding of food &
Monitor, support, provide feedback and evaluate execution of all promotion and NED activities conducted by Sales team in Region
Monitor and evaluate NPL and existing product performance (Sales, Product & Promotion) with Sales team
Collaborate with Sales team in developing market potential
Conduct market visits, analyze and prepare reports
Analyze competitor activities and product performance
Manage POSM usage by determining quantity needed, distributing to sales team and monitoring execution
About you
Minimum 5 years experience in Customer Marketing or related areas such as Sales Operation, Trade Marketing and/or Channel development
Experience working in FMCG industry, particularly Food & Beverage
Experience handling multi-category is an added value
Mastery of Sales Operation business processes and broad insight regarding food and beverage company and distribution business processes
Ability to identify market potential and develop customer and stakeholder relationships (customer level, depot and region)
Good communication and coordination skills with users at various levels in company organization
Proficiency in Microsoft Office (minimum Microsoft Excel and PowerPoint)
Data analysis capability related to field conditions
Willingness to be placed nationally according to company needs will be prioritized
GarudaFood is a food and beverage company subordinated of Tudung Group. In addition to GarudaFood, Tudung Group also subordinates in Agribusiness companies operating ini Crude Palm Oil field and Peanuts.
GarudaFood Group had originated from PT Tudung, it was established in Pati, Central Java. The company founder is the deceased Darmo Putro, ex-warrior who had chosen to engage in business sector after the independence of Indonesia. In early of 1987, TPJ started selling its peanut production products using a brand of Kacang Garing Garuda, which was recently known as: Kacang Garuda. Kacang Garuda earned the following awards: Indonesian Customer Satisfaction Award (ICSA) under the category of branded peanut for eight times consecutively (2000-2007); Superbrands (2003); Top Brand for Kids (2004); Indonesian Best Brand Award (IBBA, 2004-2007); Top Brand (2007). When national economy suffered from economic crisis, on December 1997, PT GarudaFood Jaya (GFJ) was established, producing Gery-branded biscuit. Gery Saluut earned Indonesian Best Brand Award (IBBA) from MARS and SWA Magazine for a period of 2005-2010 under the category of wafer salut. In 2007-2010 Gery Chocolatos earned IBBA under the category of wafer stick. In 1998 GarudaFood acquired PT Triteguh Manunggal Sejati (TRMS), producer of jelly and launched jelly product using brands of Okky and Keffy. Achievement of Okky jelly has been proven by its successfulness in earning Top Brand for Kids (TBK) Award 2004 under the category of jelly. In addition to TBK, OKKY Jelly also managed to earn IBBA (2005-2010). Okky jelly Drink also earned Top Brand Award 2007-2010 from Marketing Magazine in cooperation with Frontier. In the end of 2002, TRMS launched jelly beverage products with a brand of Okky Jelly Drink and it also constituted a new phase for GarudaFood to deal with beverages business. Seriousness of GarudaFood in focusing on beverages business had also become apparent by the launching of Mountea, fruit-flavored tea beverage. Mountea had even been awarded by IBBA 2007-2010 under the category of tea beverage in cup packaging. GarudaFood also produces Snack with a brand of Leo, for category of Potato chips, banana chips, cassava chips products initiated from the end of 2005. In 2007-2010 Leo earned IBBA award for category of potato chips. In national level, GarudaFood is also positively perceived as one of the admired food and beverage companies. Survey made by Frontier and BusinessWeek Indonesia Magazine in Jakarta and Surabaya in 2006-2010 indicated that GarudaFood was in the third position of Indonesian Most Admired Company (IMAC). GarudaFood also actively performs corporate social responsibility (CSR) under the flag of GarudaFood Sehati. To accelerate the achievement of its vision, in 2011 GarudaFood Group with non-alcohol divion of Suntory Beverage & Food, a company from Japan established a subsidiary PT Garuda Suntory Beverage, focused on the development of the beverage. Now, all potencies supported by 20 thousands knowledge workers have become main asset to GarudaFood in the effort to go forward to meet a success as sustainable enterprise.