Marketing Copywriter

GTMLab; Jakarta Pusat; In loco; IDR 72.000.000 - 144.000.000; Tempo pieno

Descrizione del lavoro

GTMLab in Menteng, Jakarta (full WFO) seeks a Copywriter to own the words across ads, landing pages, and client playbooks. You will write in both English and Bahasa Indonesia, adapt voice per client, and collaborate with strategists to drive measurable growth for Indonesia and international markets.

You’ll develop high-converting ad copy, create consistent landing pages, and craft actionable playbooks. A strong portfolio and 3+ years of agency or multi-industry experience are required.

Competenze

• 3+ years of experience as a copywriter for ads and long-form content.
• Agency experience across industries is a plus.

Mansioni

• Create ads that convert for Meta, Google, and TikTok.

Conoscenze

Copywriting

Ad copy

Bilingual EN/ID

Editing

AI tools

Strumenti

ChatGPT

Claude

Descrizione del lavoro

The role

We’re hiring a Copywriter to own the words across the full funnel, from the ad that stops the scroll to the landing page that converts and the playbook that guides a client’s growth. This isn’t a role where you write the same thing every day. For the same client, you might write their ads, their landing page, and their playbook, which means you’ll understand each business from every angle: how buyers discover it, how they decide, and how the client grows.

You’ll work directly with our strategists and client stakeholders across a wide range of industries, for audiences in Indonesia and abroad. One day it’s a warm English hook for a luxury villa, the next it’s careful, high trust Bahasa copy for a hospital. We don’t write only to sound good. We write to convert, and every piece gets measured.

What you’ll own

• Ads that convert. Write hooks, headlines, and CTAs for Meta, Google, and TikTok ads, and refine the copy and scripts behind our performance creatives so every line earns its place.


• Websites and landing pages. Write copy that guides visitors from first click to inquiry, keeping the message consistent from ad to conversion.


• Lead magnets and playbooks. Create downloadable content like guides and checklists that turn interest into qualified leads, and turn our strategy into clear playbooks clients can actually follow.


• Voice switching. Adapt to each client’s brand, audience, and market, and when needed, support GTMLab’s own channels in our tone too.


• Close collaboration. Work directly with our strategists and client stakeholders to understand the business, the buyer, and the goal before you write a single line.


• Research before writing. Study the client’s buyers, competitors, and live ads so every piece starts from real insight, not guesswork.


• Learn from the data. Work with our performance marketers to see which hooks, angles, and pages perform, and bring those lessons into the next round.

What you bring

• 3+ years of experience as a copywriter, with a portfolio covering ads plus long-form work like landing pages, websites, or downloadable content.


• Agency experience or a track record of projects across different industries is a plus.


• Strong writing in both English and Bahasa Indonesia, natural in both, not translated.


• Experience writing copy that drives action, like ads, landing pages, or sales content, with results you can share as a plus.


• A sharp editing eye, able to take someone else’s copy or script and make it tighter and stronger.


• Familiar with AI tools like ChatGPT or Claude for research, ideation, and drafting, while knowing the angle, the taste, and the final call are still yours.


• Comfortable switching tone and style across very different industries and audiences.


• Able to handle multiple clients and tight deadlines without dropping quality.


• Able to work fully from our office in Menteng, Jakarta (full WFO).

We’re not just looking for someone who checks all the boxes for this role, we’re looking for a partner in our journey of growth. Someone who’s ready to dive in, contribute to our vision, and help us take things to the next level.

If you’re looking for an environment where your ideas are valued, your voices are heard, and your contributions directly impact us and our clients’ growth, this is the place for you.

Ready to Take the Lead?

This is your chance to join a high-performing team, contribute to exciting projects, and shape the future of digital strategies. If you’re ready to make a change and learn from the best, we’re excited to hear from you!