Marketing Communications Lead — F&B, Digital & CRM Strategy

Momis Bakery; Utama; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

Momis Bakery is seeking a creative Marketing Communications professional to craft integrated strategies that drive awareness, traffic, and conversions across digital and offline channels. You will manage social media, marketplace activity, KOL/influencer partnerships, WhatsApp communications, and loyalty programs while analyzing performance data to optimize campaigns.

The role requires at least 3 years in Marketing Communication within F&B, strong understanding of customer journeys, and the

Qualifications

• Minimum 3 years of experience in Marketing Communication, particularly in F&B.
• Understanding of digital marketing, social media, marketplace, and customer journey.
• Experience running target and data-oriented campaigns.
• Ability to develop marketing strategies, basic copywriting, and data analysis.
• Communicative, creative, collaborative, and able to work in a fast-paced environment.
• Proficiency in Microsoft Office / Google Workspace.
• Results-oriented with high ownership.
• Experience managing WhatsApp Marketing / CRM (nice to have).
• Experience in Performance Marketing (nice to have).
• Understanding of analytics tools such as Meta Business Suite (nice to have).

Responsibilities

• Develop integrated marketing communication strategies aligned with business objectives.
• Design and execute campaigns to increase awareness, traffic, conversion, and transactions.
• Manage social media, marketplace, KOL/Influencer, WhatsApp, and activation.
• Manage customer database, loyalty programs, and retention.
• Analyze campaign performance and provide insights for improvement.
• Collaborate with Creative, Marketplace, Outlet, and Production teams.
• Monitor trends, competitors, and customer needs.
• Prepare reports and provide recommendations based on data.

Skills

Digital marketing

Social media

Campaign management

Data analysis

Copywriting

CRM / WhatsApp Marketing

Microsoft Office / Google Workspace

Communication

Tools

Meta Business Suite

Job description

Momis Bakery is seeking a creative Marketing Communications professional to craft integrated strategies that drive awareness, traffic, and conversions across digital and offline channels. You will manage social media, marketplace activity, KOL/influencer partnerships, WhatsApp communications, and loyalty programs while analyzing performance data to optimize campaigns.

The role requires at least 3 years in Marketing Communication within F&B, strong understanding of customer journeys, and the