Marketing Supervisor

Orchid Florist & Decoration; Jakarta Barat; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

Orchid Florist & Decoration is seeking a Marketing Lead to drive multi-channel campaigns across digital, events, and partnerships, with a focus on hospitality segments.

You will own the digital strategy, content, and brand presence; lead cross-functional teams with Sales, Operations, Product and Design, and optimize campaigns based on data and ROI. You will plan campaigns, coordinate events, and leverage Meta Ads, Google Ads, and analytics to boost lead generation and conversions.

Qualifications

• Minimum 3 years of experience in marketing at supervisor or team lead level.
• Hospitality industry experience preferred (F&B, lifestyle, hotel, wedding, event venue).
• Strong understanding of digital marketing, social media, content marketing and campaign management.
• Experience in lead generation, customer acquisition and conversion.
• Strong analytical, communication, leadership, and project management skills.
• Creative, proactive, hands-on, and commercially minded.
• Familiar with Meta Ads, Google Ads, Google Analytics and social media analytics.
• Experience in events, activations, KOL/influencer marketing or partnerships is a plus.

Responsibilities

• Develop and execute marketing plans to achieve business objectives, strengthen brand awareness, and drive revenue growth.
• Plan, manage, and oversee multi-channel marketing campaigns across digital platforms, social media, events, activations, and offline channels.
• Oversee the end‑to‑end creation, review, and distribution of high‑quality marketing materials, content, and brand collateral.
• Lead the company's social media and website content strategy to optimize audience engagement, brand presence, and customer acquisition.
• Monitor, analyze, and report key marketing metrics, including ROI, KPIs, lead generation, engagement, and conversion rates.
• Conduct ongoing market research and competitor benchmarking, particularly within the hospitality, F&B, wedding, and event industry , to identify market opportunities and customer trends.
• Partner closely with Sales, Operations, Product, and Design/Creative teams to ensure unified messaging, brand consistency, and effective lead‑to‑customer conversion.
• Manage the marketing budget and allocate resources effectively to maximize campaign performance and return on investment.
• Stay current with emerging marketing trends, digital platforms, social media updates to keep the brand competitive.
• Take ownership of marketing performance and continuously optimize campaigns, content, and customer acquisition initiatives based on data and business results.

Tools

Meta Ads

Google Ads

Google Analytics

Social media analytics

Job description

Minimum 3 years of experience in Marketing, preferably at Supervisor or Team Lead level.

Experienced in the hospitality industry, preferably in F&B, Lifestyle, Hotel, Wedding, Event Venue.

Strong understanding of Digital Marketing, Social Media, Content Marketing, and Campaign Management.

Experience in lead generation, customer acquisition, and conversion.

Strong analytical, communication, leadership, and project management skills.

Creative, proactive, hands‑on, and commercially minded.

Familiar with Meta Ads, Google Ads, Google Analytics, social media analytics, and other marketing tools.

Experience in events, activations, KOL/influencer marketing, or partnerships is a plus.

Job Responsibilities:

1. Develop and execute marketing plans to achieve business objectives, strengthen brand awareness, and drive revenue growth.

2. Plan, manage, and oversee multi-channel marketing campaigns across digital platforms, social media, events, activations, and offline channels.

3. Oversee the end‑to‑end creation, review, and distribution of high‑quality marketing materials, content, and brand collateral.

4. Lead the company's social media and website content strategy to optimize audience engagement, brand presence, and customer acquisition.

5. Monitor, analyze, and report key marketing metrics, including ROI, KPIs, lead generation, engagement, and conversion rates.

6. Conduct ongoing market research and competitor benchmarking, particularly within the hospitality, F&B, wedding, and event industry , to identify market opportunities and customer trends.

7. Partner closely with Sales, Operations, Product, and Design/Creative teams to ensure unified messaging, brand consistency, and effective lead‑to‑customer conversion.

8. Manage the marketing budget and allocate resources effectively to maximize campaign performance and return on investment.

9. Stay current with emerging marketing trends, digital platforms, social media updates to keep the brand competitive.

10. Take ownership of marketing performance and continuously optimize campaigns, content, and customer acquisition initiatives based on data and business results.