Marketing Specialist

PT Karunia Cipta Rasa; Jakarta Utara; On-site; IDR 167,400,000 - 290,160,000; Full time

Job summary

PT Karunia Cipta Rasa is seeking an energetic Marketing Specialist to drive brand awareness, traffic, and sales through integrated campaigns. You will manage social media, craft engaging content for Instagram and TikTok, and represent the brand on camera for promotions and product launches.

The role requires at least 2 years in marketing, a strong grasp of Meta/Google Ads, SEO, and analytics, and the ability to collaborate with Operations, R&D, and Sales on new product initiatives.

Qualifications

• Bachelor's degree in Marketing or Communications.
• Minimum 2 years in marketing, preferably in the F&B.
• Proven experience in social media management and content creation.
• Strong understanding of digital marketing and analytics.

Responsibilities

• Develop and execute integrated marketing strategies to increase brand awareness, customer traffic, and sales.
• Manage all social media platforms and ensure consistent brand communication.
• Create engaging content for Instagram, TikTok and other digital platforms.
• Confidently appear on camera for promotional campaigns, product launches, and social media content.
• Plan, execute, and optimize digital marketing campaigns.
• Monitor marketing performance, analyze campaign results, and provide data-driven recommendations.
• Develop and execute monthly marketing calendars, promotional campaigns, and seasonal activations.
• Build and maintain strategic partnerships with shopping malls, banks, e-wallets, delivery platforms, and other brand partners.
• Coordinate marketing collaborations, sponsorships, and cross-promotional campaigns to drive customer acquisition.
• Collaborate closely with Operations, R&D, and Sales teams for new product launches and marketing initiatives.
• Identify new marketing opportunities and propose creative promotional ideas to increase revenue and market share.
• Support franchise and outlet grand openings through marketing planning and promotional execution.
• Manage marketing budgets and ensure campaigns achieve targeted ROI.

Skills

Social media management

Content creation

Digital marketing

SEO

Analytics

Education

Bachelor's degree in Marketing or Communications

Tools

Meta Ads

Google Ads

SEO tools

Google Analytics

Job description

• - Develop and execute integrated marketing strategies to increase brand awareness, customer traffic, and sales.
• - Manage all social media platforms and ensure consistent brand communication.
• - Create engaging content for Instagram, TikTok and other digital platforms.
• - Confidently appear on camera for promotional campaigns, product launches, and social media content.
• - Plan, execute, and optimize digital marketing campaigns
• - Monitor marketing performance, analyze campaign results, and provide data-driven recommendations.
• - Develop and execute monthly marketing calendars, promotional campaigns, and seasonal activations.
• - Build and maintain strategic partnerships with shopping malls, banks, e-wallets, delivery platforms, and other brand partners.
• - Coordinate marketing collaborations, sponsorships, and cross-promotional campaigns to drive customer acquisition.
• - Collaborate closely with Operations, R&D, and Sales teams for new product launches and marketing initiatives.
• - Identify new marketing opportunities and propose creative promotional ideas to increase revenue and market share.
• - Support franchise and outlet grand openings through marketing planning and promotional execution.
• - Manage marketing budgets and ensure campaigns achieve targeted ROI.

Qualifications :

• - Bachelor's degree in Marketing, Communications
• - Minimum 2 years of experience in Marketing, preferably in the F&B
• - Proven experience in social media management and content creation.
• - Strong understanding of digital marketing, Meta Ads, Google Ads, SEO, and social media analytics.
• - Creative, proactive, result-oriented, and able to generate innovative marketing ideas.
• - Strong communication, negotiation, and project management skills.
• - Able to work independently and manage multiple projects simultaneously.
• - Passionate about food, branding, and consumer trends.