Marketing Communication

Momis Bakery; Utama; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

Momis Bakery is seeking a creative Marketing Communications professional to craft integrated strategies that drive awareness, traffic, and conversions across digital and offline channels. You will manage social media, marketplace activity, KOL/influencer partnerships, WhatsApp communications, and loyalty programs while analyzing performance data to optimize campaigns.

The role requires at least 3 years in Marketing Communication within F&B, strong understanding of customer journeys, and the

Qualifications

• Minimum 3 years of experience in Marketing Communication, particularly in F&B.
• Understanding of digital marketing, social media, marketplace, and customer journey.
• Experience running target and data-oriented campaigns.
• Ability to develop marketing strategies, basic copywriting, and data analysis.
• Communicative, creative, collaborative, and able to work in a fast-paced environment.
• Proficiency in Microsoft Office / Google Workspace.
• Results-oriented with high ownership.
• Experience managing WhatsApp Marketing / CRM (nice to have).
• Experience in Performance Marketing (nice to have).
• Understanding of analytics tools such as Meta Business Suite (nice to have).

Responsibilities

• Develop integrated marketing communication strategies aligned with business objectives.
• Design and execute campaigns to increase awareness, traffic, conversion, and transactions.
• Manage social media, marketplace, KOL/Influencer, WhatsApp, and activation.
• Manage customer database, loyalty programs, and retention.
• Analyze campaign performance and provide insights for improvement.
• Collaborate with Creative, Marketplace, Outlet, and Production teams.
• Monitor trends, competitors, and customer needs.
• Prepare reports and provide recommendations based on data.

Skills

Digital marketing

Social media

Campaign management

Data analysis

Copywriting

CRM / WhatsApp Marketing

Microsoft Office / Google Workspace

Communication

Tools

Meta Business Suite

Job description

Momis Bakery & Pastry is seeking a creative, communicative, and results-oriented Marketing Communication professional to develop marketing communication strategies, increase awareness, traffic, conversion, and customer engagement through various digital and offline channels.

Key responsibilities

Develop integrated marketing communication strategies aligned with business objectives

Design and execute campaigns to increase awareness, traffic, conversion, and transactions

Manage social media, marketplace, KOL/Influencer, WhatsApp, and activation

Manage customer database, loyalty programs, and retention

Analyze campaign performance and provide insights for improvement

Collaborate with Creative, Marketplace, Outlet, and Production teams

Monitor trends, competitors, and customer needs

Prepare reports and provide recommendations based on data

About you

Minimum 3 years of experience in Marketing Communication, particularly in F&B

Understanding of digital marketing, social media, marketplace, and customer journey

Experience running target and data-oriented campaigns

Ability to develop marketing strategies, basic copywriting, and data analysis

Communicative, creative, collaborative, and able to work in a fast-paced environment

Proficiency in Microsoft Office / Google Workspace

Results-oriented with high ownership

Experience managing WhatsApp Marketing / CRM (nice to have)

Experience in Performance Marketing (nice to have)

Understanding of analytics tools such as Meta Business Suite (nice to have)