Head of Marketing

MR.D.I.Y. Indonesia; Jakarta Pusat; On-site; IDR 550,000,000 - 900,000,000; Full time

Job summary

MR.D.I.Y. Indonesia is seeking a senior Marketing leader to drive integrated campaigns across ATL, BTL, digital and PR in a fast-growing retail/tech environment. You will lead consumer research, work with agencies, and deliver impactful brand strategies.

You will collaborate with cross-functional teams to craft flawless store promotions, establish partnerships, and align with regional teams to meet business KPIs and growth goals.

Qualifications

• Bachelor's or Master's degree in Marketing or relevant field.
• Minimum 15 years marketing experience in Retail, FMCG, FinTech or Startups.
• In-depth knowledge of social media platforms, analytics and ATL/BTL.
• Highly creative with excellent analytical abilities.
• Excellent writing and interpersonal skills; fluent in English.

Responsibilities

• Collaborate with research agency to conduct consumer research and turn results into insights and applicable initiatives.
• Joint forces with creative agency to create consumer-centric campaigns and with media agency to build an IMC plan for flawless execution.
• Strengthen corporate image with PR agency to build yearly PR sustenance plan, including risk management and store opening celebrations.
• Work with cross-functional team to create, drive and deliver a flawless and successful store promotion.
• Seek partnerships with payments providers and brands for product and branding collaborations.
• Hand-in-hand with marketing regional team to create best-in-class brand plans to deliver KPIs.
• Identify the latest trends and content topics affecting our industry.
• Work with the team to brainstorm new and innovative growth strategies.

Skills

Social media marketing

Digital analytics

ATL & BTL

Creative thinking

Analytical abilities

Communication skills

Education

Bachelor's or Master's degree in Marketing

Job description

• Integrated Marketing Communications (ATL and BTL) include Digital Marketing
• Public Relation
• In-Store Promotions
• Partnerships

Responsibilities

Scope of work

• Consumer Research
• Integrated Marketing Communications (ATL and BTL) include Digital Marketing
• Public Relation
• In-Store Promotions
• Partnerships

Job Description

• Collaborate with research agency to conduct consumer research and ability to analyze result, then turns into insight and applicable initiative to build the brand.
• Joint forces with creative agency to create a consumer-centric campaign, then media agency to build an IMC plan for flawless execution.
• Strengthen our corporate image with help from PR agency to build yearly PR sustenance plan, including risk management and store opening celebrations.
• Work with cross-functional team to create, drive and deliver a flawless and successful store promotion
• Seek partnerships with payments providers and create partnership with brands, including product and branding collaborations
• Hand-in-hand tight day-to-day counterpart interactions with marketing regional team to create best-in-class brand plans to deliver the business and marketing KPIs
• Identify the latest trends and content topics affecting our industry
• Work with the team to brainstorm new and innovative growth strategies.

Requirements

• Min. Bachelor or Master Degree in Marketing or relevant field.
• Min. 15 years marketing experience preferably in Retail or FMCG / Financial Technology / Start Up
• In-depth knowledge of various social media platforms, best practices, and website analytics, ATL & BTL.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in marketing.
• Excellent writing skills and fluency in English and other languages would be an added advantage.