Marketing Campaign - RoV

Garena; Indonesia; On-site; IDR 323,450,000 - 485,175,000; Full time

Job summary

Garena in Bangkok is seeking an experienced Marketing IC to own campaigns end-to-end, translating briefs into actionable strategies and shaping the creative direction. You will define big ideas, audience insights, and messaging, driving channel planning across owned, paid, and earned media.

You will coordinate with Designers, KOLs, Community, Events, and other teams; manage budgets; prepare briefs; review outputs; and monitor KPIs to optimize performance and share learnings for future campaigns.

Qualifications

• Experience in marketing campaign planning, brand marketing or content marketing.
• Experience managing campaign execution from brief to launch, including coordinating with creative, media, or cross-functional teams is a plus.
• Understanding of social media platforms, content formats, and audience engagement.
• Experience working with performance metrics such as reach, engagement, views, clicks, conversion, or campaign KPIs.

Responsibilities

• Own assigned campaigns end-to-end, from planning and execution to reporting.
• Translate campaign briefs and objectives from the Marketing Lead into actionable campaign strategies.
• Develop the campaign’s strategic direction, including big ideas, concepts, audience insight, message hook, and creative angle.
• Own creative direction, including campaign tone, key visuals, copy direction, and content quality.
• Plan campaign channels across owned, paid, and earned media.
• Prepare content briefs, review creative outputs, and ensure all materials are ready before publishing.
• Monitor campaign performance during execution and adjust tactics to meet KPIs.
• Coordinate with Designers, KOL, Community, Events, and other relevant teams to deliver campaign requirements.
• Manage campaign budget, including planning, tracking, and ensuring spending stays within allocation.
• Deliver campaign plans, content plans, and post-mortem reports.
• Share campaign learnings and insights to support future campaign playbooks and team improvement.

Skills

Campaign planning

Brand marketing

Content marketing

Social media understanding

Performance metrics

Campaign Strategy

Project Management

Creative direction

Job description

Bangkok Marketing Experienced (Individual Contributor)

Job Description

• Own assigned campaigns end-to-end, from planning and execution to reporting.
• Translate campaign briefs and objectives from the Marketing Lead into actionable campaign strategies.
• Develop the campaign’s strategic direction, including big ideas, concepts, audience insight, message hook, and creative angle.

Creative, Media & Execution

• Own creative direction, including campaign tone, key visuals, copy direction, and content quality.
• Plan campaign channels across owned, paid, and earned media.
• Prepare content briefs, review creative outputs, and ensure all materials are ready before publishing.
• Monitor campaign performance during execution and adjust tactics to meet KPIs.

Cross-Functional & Budget Management

• Coordinate with Designers, KOL, Community, Events, and other relevant teams to deliver campaign requirements.
• Manage campaign budget, including planning, tracking, and ensuring spending stays within allocation.
• Deliver campaign plans, content plans, and post-mortem reports.
• Share campaign learnings and insights to support future campaign playbooks and team improvement.

Job Requirements

• Experience in marketing campaign planning, brand marketing or content marketing.
• Experience managing campaign execution from brief to launch, including coordinating with creative, media, or cross-functional teams is a plus.
• Understanding of social media platforms, content formats, and audience engagement.
• Experience working with performance metrics such as reach, engagement, views, clicks, conversion, or campaign KPIs.
• Campaign Strategy: Able to turn campaign objectives into clear strategy, target audience, key message, marketing tactics, and execution plan.
• Project Management: Able to manage timelines, deliverables, stakeholders, and campaign launch readiness.
• Creative Direction: Able to develop campaign concepts, or have strong creative judgement in making creative direction.

Good-To-Have

• Experience working with KOLs, influencers, creators, or community teams.
• Experience managing paid media or working with media agencies.
• Data-Based Learning: Able to turn post-campaign results into practical learnings for future campaign improvement.
• Strong passion in gaming industry.
• Active RoV players who play at least 2-3 days a week are a plus.
• If they’re not currently active in RoV, they should have been active before, with records of playing more than 30 games per month for 2 consecutive months and reaching at least Diamond rank.
• hardcore players of other games will still be considered.

AI Adoption

• Actively follow AI news and have track records for building tools from AI to solve real problems at work place.
• Understanding concepts of Open Claw and agent connectors