Strategy & Operations - Marketing & Community

Garena; Jakarta Pusat; On-site; IDR 200,000,000 - 300,000,000; Full time

Job summary

Garena in Jakarta seeks a Strategy & Operations professional to lead Marketing & Community Projects. You will drive targeted campaigns, hyperlocal programs, and engage players through online and offline communities across Indonesia.

You will collaborate with local stakeholders, monitor KPIs, and guide a team of moderators to deliver compelling gaming experiences and growth opportunities in the region.

Qualifications

• Bachelor's degree in marketing or business advantageous.
• Minimum 4 years in strategy consulting, strategic planning or marketing.
• Creative, adaptable and strong problem-solving in the game industry.
• Strong logical, analytical and critical thinking abilities.
• Excellent written and oral communication in Bahasa and English; cross-functional collaboration.
• Passionate about games with knowledge of Indonesia's gaming industry.

Responsibilities

• Identify target user segments and develop targeted marketing campaigns and offline/online community engagement initiatives to reach and engage them effectively.
• Drive hyperlocal marketing and community campaigns, from planning, logistics, implementation and continuous evaluation.
• Align with local stakeholders and external partners during planning and implementation.
• Closely monitor marketing funnel KPIs and adjust strategies to drive results.
• Conduct market research and competitive analysis to stay informed on industry trends and user needs.
• Analyze campaign performance and user feedback to optimize strategies.
• Recruit, train, and manage a team of community moderators and volunteers to support programs and events.

Skills

Marketing strategy

Community management

Campaign planning

Data analysis

Cross-functional collaboration

English proficiency

Bahasa Indonesia

Strategic thinking

Education

Bachelor's degree in marketing or business

Job description

Strategy & Operations - Marketing & Community Project is designed for outstanding professionals who want to make a mark in the game industry. You will be part of the versatile players in the team who know how to drive each of our hit titles to the next level. You will be working on strategic marketing projects to tackle business key issues and challenges. Depending on the company’s strategic priorities, you will be rotated to work on a variety of business challenges and products to provide the best gaming experiences for our players worldwide.

Job Description

• Identify target user segments and develop targeted marketing campaigns and offline/online community engagement initiatives to reach and engage them effectively
• Drive hyperlocal marketing and community campaigns, from planning, logistics, implementation and continuous evaluation.
• This entails preliminary research and alignment with local stakeholders and by extension, external partners, throughout the planning and implementation.
• Closely monitor marketing funnel KPIs and fluidly navigate and adapt/readjust on the go, to drive end results, and maintain close alignment with key stakeholders.
• Conduct market research and competitive analysis to stay informed about industry trends, user needs, and competitor offerings
• Analyze campaign performance and user feedback to optimize strategies and tactics for maximum effectiveness
• Recruit, train, and manage a team of community moderators and volunteers to support community programs and events

Requirements

• A bachelor's degree in a marketing or business-related field from top reputable universities will be advantageous
• Minimum 4 years of working experience in a strategy consulting firm or strategic planning functions or marketing related functions
• Highly motivated and driven individuals who are creative, adaptable, and enjoy solving challenging problems in the game industry who have strong records of academic and professional achievement
• Possess strong logical, analytical, and critical thinking abilities in identifying problems and coming up with effective solutions.
• Excellent written and oral communication skills in Bahasa and English along with the ability to effectively collaborate with cross-functional teams
• Highly passionate about games with a good knowledge of the gaming industry in Indonesia; having a deeper curiosity for game products and the industry's best practice