Senior Marketing & Community

Garena; Jakarta Pusat; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

Garena Indonesia is seeking a Senior Marketing & Community to drive targeted marketing campaigns and build strong communities through online and offline initiatives in Jakarta. You will lead hyperlocal campaigns, collaborate with local partners, and develop a team of moderators and volunteers to strengthen user engagement.

You will analyze market insights, campaign data, and user feedback to refine strategies, deliver measurable results, and work with creators, esports organizations, and

Qualifications

• Experience planning, executing, and monitoring end-to-end marketing initiatives.
• Strong understanding of social media trends and Indonesian audiences.
• Creative mindset with ability to spot emerging trends and campaigns.
• Ownership, initiative, and ability to manage multiple campaigns and stakeholders.
• Data-driven approach to translate performance into insights.
• Excellent communication and relationship-building with KOLs, creators, teams.

Responsibilities

• Develop and execute marketing campaigns across general marketing and esports.
• Manage and develop creator/KOL programs and campaigns.
• Develop creative campaigns and activations based on trends and player insights.
• Manage esports marketing activities, caster management, partnerships, and team relations.
• Support Delta Force esports social media with highlight content.
• Monitor Delta Force performance in Indonesia and provide insights to regional team.
• Collaborate with internal teams, KOLs, esports organizations, creators, agencies, and partners.
• Track campaign performance and provide recommendations to improve effectiveness.

Skills

Campaign management

Influencer marketing

Esports marketing

Data-driven

Social media trends

Stakeholder management

Job description

As a Senior Marketing & Community, you’ll drive targeted marketing campaigns and build strong communities through online and offline initiatives. You’ll lead hyperlocal campaigns, collaborate with local partners, and develop a team of moderators and volunteers to strengthen user engagement. Using market insights, campaign data, and user feedback, you’ll continuously refine strategies to deliver measurable results.

Job Description

• Develop and execute marketing campaigns across general marketing and esports.
• Manage and develop creator/KOL programs, including identifying relevant creators and building campaigns with them.
• Develop creative campaigns and activations based on current trends, player insights, and market opportunities.
• Manage esports marketing activities, including caster management, player promotion, esports partnerships, and team relations.
• Support Delta Force esports social media through match highlights, player-focused content, clips, and other engaging content.
• Monitor and analyze Delta Force performance in Indonesia and provide actionable insights and feedback to the regional team.
• Work closely with internal teams, KOLs, esports organizations, creators, agencies, and other external partners to ensure smooth campaign execution.
• Track campaign performance and provide recommendations to continuously improve marketing effectiveness.

Requirements

• Experience in planning, executing, and monitoring end-to-end marketing initiatives, with a proven track record in campaign management, content marketing, KOL/influencer marketing, esports, or related areas.
• Strong understanding of social media trends, gaming culture, and Indonesian audiences.
• Creative mindset, with the ability to spot emerging trends and develop original campaign concepts.
• Strong ownership, initiative, and attention to detail, with the ability to manage multiple campaigns and stakeholder relationships simultaneously.
• Data-driven approach, with the ability to translate campaign performance and player data into actionable insights.
• Excellent communication and relationship-building skills, with the ability to collaborate effectively with KOLs, content creators, esports teams, and partners.
• Strong interest in esports and the gaming industry; experience in esports marketing or the gaming industry is preferred.