Brand Manager

PT Kapal Api Global; Jakarta Pusat; On-site; IDR 250,000,000 - 450,000,000; Full time

Job summary

PT Kapal Api Global is seeking a Brand Manager to translate market insights into high-impact strategies that drive product innovation and elevate iconic brands in Jakarta Pusat.

You will own and optimize marketing strategies, lead consumer research, and manage end-to-end campaigns within budget to maximize ROI and profitability, while aligning spend with division growth goals and collaborating with internal teams and external partners.

Qualifications

• Bachelor's degree in any major (Minimum GPA: 3.00/4.00).
• Proven FMCG brand management experience.
• Experience with ATL and BTL marketing strategies.
• Ability to derive insights from market data.

Responsibilities

• Own, launch, and optimize marketing strategies that align with emerging market trends to directly boost sales and brand authority.
• Decode market insights, run consumer surveys, and lead the charge in bringing fresh, diversified products to life.
• Monitor, refine, and polish end-to-end promotional campaigns within budget to maximize ROI and profitability.
• Strategic oversight of the brand budget, ensuring every budget spent aligns directly with division growth goals.
• Serve as the central hub connecting internal teams, creative agencies, and external partners to bring campaigns to life seamlessly.

Skills

Brand management

Marketing strategy

ATL/BTL marketing

Market research

Campaign optimization

Education

Bachelor's degree

Job description

Are you a strategic marketer ready to take the reins on high impact campaigns? We are looking for a dynamic Brand Manager to turn market insights into high performing strategies, drive product innovation, and elevate iconic brands to new heights.

What you will do:

Own, launch, and optimize marketing strategies that align with emerging market trends to directly boost sales and brand authority.

Decode market insights, run consumer surveys, and lead the charge in bringing fresh, diversified products to life.

Monitor, refine, and polish end-to-end promotional campaigns within budget to maximize ROI and profitability.

Strategic oversight of the brand budget, ensuring every budget spent aligns directly with division growth goals.

Serve as the central hub connecting internal teams, creative agencies, and external partners to bring campaigns to life seamlessly.

We are looking for you who:

Bachelor's degree in any major (Minimum GPA: 3.00/4.00).

Proven track record in the FMCG sector with a deep understanding of core brand management principles.

Hands-on experience developing and executing comprehensive Above-The-Line (ATL) and Below-The-Line (BTL) marketing strategies.

Comfortable diving into market research and consumer data to pull out actionable insights.