Brand Manager

Kalbe Consumer Health; Jakarta Timur; In loco; IDR 220.000.000 - 420.000.000; Tempo pieno

Descrizione del lavoro

Kalbe Consumer Health in Jakarta Timur is seeking a Brand Manager to develop and execute brand strategies and integrated marketing campaigns that drive growth and market penetration. You will lead end-to-end campaigns, working with sales, trade marketing, and external partners to strengthen brand equity.

The role requires 3–5 years of brand management experience, strong consumer insights, and hands-on digital marketing and activation across channels.

Competenze

• Experience developing and executing brand campaigns and strategies.
• Strong understanding of brand management and consumer insights.
• Proficiency in digital marketing, social media, and trade marketing.
• Excellent communication and cross-functional collaboration skills.

Mansioni

• Develop and execute brand strategies and marketing plans aligned with business objectives.
• Monitor brand performance, sales, market trends, consumer insights, and competitor activities to identify growth opportunities.
• Lead end-to-end marketing campaigns, including planning, execution, and evaluation.
• Develop and manage marketing initiatives across digital, social media, consumer activation, and other relevant channels.
• Collaborate with creative, digital, sales, trade marketing, and external agencies to ensure effective campaign execution.
• Manage campaign timelines, budgets, marketing materials, and project deliverables.
• Work closely with Sales and Trade Marketing teams to drive offtake and market penetration.
• Lead product launches, promotions, and activation programs.
• Ensure consistent brand positioning and communication across all touchpoints.
• Prepare marketing reports and business reviews, providing insights and recommendations for optimization.

Conoscenze

Brand management

Consumer insights

Digital marketing

Social media

Trade marketing

Campaign management

Cross-functional collaboration

Project management

Formazione

Bachelor's degree in Marketing or related field

Descrizione del lavoro

About the Role

We are looking for a Brand Manager to develop and execute brand strategies and integrated marketing campaigns to drive brand growth and achieve business objectives. This role is responsible for managing brand performance, leveraging consumer and market insights, and collaborating with cross-functional teams to strengthen brand equity, drive offtake, and increase market penetration.

What Will You Do?

• Develop and execute brand strategies and marketing plans aligned with business objectives.
• Monitor brand performance, sales, market trends, consumer insights, and competitor activities to identify growth opportunities.
• Lead end-to-end marketing campaigns, including planning, execution, and evaluation.
• Develop and manage marketing initiatives across digital, social media, consumer activation, and other relevant channels.
• Collaborate with creative, digital, sales, trade marketing, and external agencies to ensure effective campaign execution.
• Manage campaign timelines, budgets, marketing materials, and project deliverables.
• Work closely with Sales and Trade Marketing teams to drive offtake and market penetration.
• Lead product launches, promotions, and activation programs.
• Ensure consistent brand positioning and communication across all touchpoints.
• Prepare marketing reports and business reviews, providing insights and recommendations for optimization.

What Will You Need?

• Bachelor's Degree in Marketing, Communications, Business, or a related field.
• Minimum 3–5 years of experience in Brand Management, Brand Marketing, or related fields.
• Proven experience in developing and executing marketing campaigns and brand strategies.
• Strong understanding of brand management, consumer insights, digital marketing, social media, and trade marketing.
• Strong analytical, project management, communication, and cross-functional collaboration skills.
• Proactive, adaptable, and results-oriented with a strong business and consumer mindset.
• Experience in FMCG, Pharmaceutical, Healthcare, or related consumer industries will be highly advantageous.