Head of Marketing

MR. DIY Indonesia; Jakarta Selatan; On-site; IDR 1,068,185,864 - 1,602,278,796; Full time

Job summary

MR. DIY Indonesia in Jakarta Selatan seeks a marketing professional with a minimum of 15 years of experience, ideally from Retail, FMCG, or FinTech backgrounds. You will lead initiatives such as consumer research and integrated marketing communications.

The ideal candidate has extensive knowledge of social media, creativity, and excellent communication skills. Responsibilities also include partnership building and executing successful promotions to meet business objectives.

Qualifications

• Minimum 15 years of marketing experience, preferably in Retail or FMCG/Financial Technology/Start Up.
• In-depth knowledge of various social media platforms and website analytics.
• Fluency in English and possibly other languages is advantageous.

Responsibilities

• Collaborate with research agencies for consumer insights.
• Create consumer-centric campaigns with cross-agency cooperation.
• Build a yearly PR sustenance plan and corporate image.
• Work with the team to achieve successful store promotions.
• Seek partnerships for product collaborations and marketing initiatives.
• Identify trends affecting the industry and brainstorm growth strategies.

Skills

Creative thinking

Analytical abilities

Communication skills

Interpersonal skills

Knowledge of social media

Marketing strategy development

Education

Bachelor or Master Degree in Marketing or relevant field

Job description

Scope of work

• Consumer Research
• Integrated Marketing Communications (ATL and BTL) include Digital Marketing
• Public Relation
• In-Store Promotions
• Partnerships

Responsibilities

• Collaborate with research agency to conduct consumer research and analyze results, turning them into insights and initiatives to build the brand.
• Joint forces with creative agency to create a consumer‑centric campaign, then media agency to build an IMC plan for flawless execution.
• Strengthen corporate image with help from PR agency to build yearly PR sustenance plan, including risk management and store opening celebrations.
• Work with cross‑functional team to create, drive and deliver a flawless and successful store promotion.
• Seek partnerships with payments providers and create partnership with brands, including product and branding collaborations.
• Hand‑in‑hand tight day‑to‑day counterpart interactions with marketing regional team to create best‑in‑class brand plans to deliver the business and marketing KPIs.
• Identify latest trends and content topics affecting our industry.
• Work with the team to brainstorm new and innovative growth strategies.

Qualifications

• Min. Bachelor or Master Degree in Marketing or relevant field.
• Min. 15 years marketing experience preferably in Retail or FMCG / Financial Technology / Start Up.
• In-depth knowledge of various social media platforms, best practices, and website analytics, ATL & BTL.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in marketing.
• Excellent writing skills and fluency in English and other languages would be an added advantage.