Senior Brand Manager

Erajaya Active Lifestyle; Jakarta Pusat; On-site; IDR 200,000,000 - 360,000,000; Full time

Job summary

Erajaya Active Lifestyle in Jakarta Center leads marketing and branding initiatives. The role focuses on growing the company through new products and increasing customer awareness, while building and maintaining a strong brand identity aligned with overall business objectives.

You will oversee brand strategies, including positioning and messaging, and coordinate with marketing, sales, finance, and logistics to create impactful campaigns and manage merchandising, demand planning, and brand

Qualifications

• Bachelor degree from related majors.
• Strong background in merchandising is an advantage.
• Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) gained from hands-on experience.
• Background from Fashion Industry.
• Good team player and agile in a fast-paced environment.

Responsibilities

• Lead the growth of a company through new products and customer awareness
• Build and maintain a strong brand identity
• Align with the overall business objectives for developing and implementing brand strategies including positioning the brand, and creating a brand message that resonates with customers.
• Managing Product with Demand Planning (tactical promotion and selling forecast)
• Managing Product Gross Profit to maximize return on investment
• Tracks brand performance and monitors customer feedback to determine how well the brand is performing in the market.
• Maintain DOS & Aging Stock at at most effective level & keep low for aging stock (planning to reduce aging stocks and damage unit by selling to third party)
• Creating program and marketing strategy with marketing team, sales, finance, accounting, warehouse, logistic, CRM and other

Skills

Brand management

Marketing analytics

Market research

Consumer behavior

Advertising

Team collaboration

Education

Bachelor's degree

Job description

• Lead the growth of a company through new products and customer awareness
• Responsible to build and maintain a strong brand identity
• Align with the overall business objectives for developing and implementing brand strategies includes positioning the brand, and creating a brand message that resonates with customers.
• Managing Product with Demand Planning (tactical promotion and selling forecast)
• Managing Product Gross Profit to maximize return on investment
• Tracks brand performance and monitors customer feedback to determine how well the brand is performing in the market.
• Maintain DOS & Aging Stock at at most effective level & keep low for aging stock (planning to reduce aging stocks and damage unit by selling to third party)
• Creating program and marketing strategy with marketing team, sales, finance, accounting, warehouse, logistic, CRM and other

Requirements :

• Bachelor degree from related majors
• Having strong background in merchandising will be an advantage
• Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field
• Having background from Fashion Industry
• Good team player and agile person to catch up with fast pace & dynamic environment