Digital Marketing Manager

MatchaTalent; Depok; On-site; IDR 240,000,000 - 480,000,000; Full time

Job summary

MatchaTalent in Indonesia seeks a Digital Marketing Manager to drive revenue through performance-led digital campaigns across Meta, TikTok, Google, and marketplace channels. You will translate SKU insights into creative strategy and collaborate with Content, Product, and KOL teams to maximize revenue.

Reporting to the CMO, you will own multi-SKU campaigns, optimize ROAS, CPL, CTR, and cadence, and push for data-driven growth across the portfolio.

Qualifications

• Minimum Bachelor's Degree in Marketing, Business, Communications or related discipline.
• Minimum 5 years in Digital Marketing with performance-driven experience.
• At least 3 years in a managerial or strategic role.
• Experience in Consumer Goods, Food & Beverage, Sports Nutrition or related products.
• Track record of revenue-generating digital campaigns with measurable results.
• Accountability for campaign performance and revenue growth, not just brand awareness.

Responsibilities

• Develop and execute revenue strategies for SKUs with target customer segments and funnel-specific creative approaches.
• Lead development, testing and optimization of advertising creatives; scale high-performing concepts.
• Oversee paid digital campaigns across Meta, TikTok, Google, and Marketplace Advertising with testing and attribution.
• Create value-driven marketing strategies that reduce reliance on discounts.
• Coordinate cross-functional teams to ensure consistent product messaging and objectives.
• Monitor metrics (ROAS, CPL, CTR) and optimize campaigns for efficiency.
• Report campaign performance and recommendations to the CMO.
• Align digital activities with business objectives and product positioning.

Skills

Digital marketing strategy

Performance marketing

Leadership

Analytical thinking

Cross-functional collaboration

Communication

English proficiency

Education

Bachelor's degree in Marketing or related

Tools

Meta Ads

TikTok Ads

Google Ads

Marketplace Advertising

Job description

The candidate is required to work at Tangerang, Indonesia.

Client Overview

Our client is an Indonesian consumer health and sports nutrition company specializing in health supplements, active nutrition, and functional food products. Established in 2019, the company has developed a strong presence in the domestic sports nutrition market by offering locally manufactured, BPOM-approved, and Halal-certified products for fitness enthusiasts, athletes, and general wellness consumers.

The company manages an integrated product development and manufacturing ecosystem, covering research and development, formulation, product innovation, and commercial production. Its diverse portfolio includes whey protein, mass gainers, pre-workout supplements, BCAAs/EAAs, creatine, and other wellness products in various formats, including powders, capsules, tablets, and ready-to-drink products.

With a strong focus on product quality, scientific formulation, regulatory compliance, and consumer trust, the company aims to make high-quality sports nutrition and health supplements more accessible to Indonesian consumers.

Job Role

The Digital Marketing Manager will be responsible for developing and executing revenue-driven digital marketing strategies that generate sustainable consumer demand and sales growth across the company's product portfolio. Reporting directly to the Chief Marketing Officer (CMO), this role will translate individual product (SKU) insights into effective creative strategies, marketing campaigns, and measurable commercial results.

The successful candidate must combine performance marketing expertise, consumer psychology, creative strategy, and strong commercial ownership. The role will involve coordinating Content, Video Production, KOL, Product, and Performance Marketing functions to strengthen customer demand, optimize campaign effectiveness, and maximize revenue contribution across digital channels.

Key Responsibilities

• Develop and execute revenue strategies for individual SKUs by identifying target customer segments, demand drivers, and funnel-specific creative approaches to ensure measurable revenue contribution.
• Lead the development, testing, and optimization of advertising creatives by identifying successful messaging, scaling high-performing concepts, and improving or discontinuing underperforming approaches.
• Oversee paid digital campaigns across Meta Ads, TikTok Ads, Google Ads, and Marketplace Advertising, ensuring effective testing, revenue attribution, and continuous campaign optimization.
• Develop educational, problem-awareness, and value-driven marketing strategies that build consumer interest and purchasing intent without excessive reliance on discounts or promotional campaigns.
• Coordinate Product/R&D, Content, Video Production, KOL, and Performance Marketing teams to ensure consistent product messaging and alignment with commercial objectives.
• Monitor and evaluate revenue per SKU, Return on Ad Spend (ROAS), Cost Per Lead (CPL), Click-Through Rate (CTR), creative fatigue, and campaign scalability to support data-driven decisions.
• Analyze campaign effectiveness and identify opportunities to improve customer acquisition, product performance, and overall marketing efficiency.
• Report directly to the CMO on campaign performance, key challenges, improvement opportunities, and actionable recommendations to drive revenue growth.
• Ensure digital marketing activities are aligned with overall business objectives, product positioning, and sustainable commercial growth.

Candidate Requirements

• Minimum Bachelor's Degree (S1) in Marketing, Business, Communications, or a related discipline.
• Minimum 5 years of solid and consistent professional experience in Digital Marketing, including performance-driven digital marketing.
• At least 3 years of experience in a managerial or strategic-level position.
• Relevant industry experience in Consumer Goods, particularly Food & Beverage, Consumer Health, Sports Nutrition, Supplements, FMCG, or related consumer product categories.
• Proven track record in developing and executing revenue-generating digital campaigns, with measurable achievements in sales growth, product performance, or customer acquisition.
• Demonstrated accountability for campaign performance and revenue growth, rather than solely brand awareness or content output.
• Experience developing and managing multi-SKU digital marketing strategies across consumer product portfolios.
• Proven ability to collaborate with Creative, Content, KOL, Product, and Performance Marketing teams to achieve commercial objectives.
• Strong understanding of consumer psychology, creative testing, marketing funnels, and SKU-level positioning to develop effective product messaging and demand-generation strategies.
• Proficiency in Meta Ads, TikTok Ads, Google Ads, and Marketplace Advertising, including campaign management, performance tracking, and optimization.
• Ability to analyze revenue per SKU, ROAS, CPL, CTR, and creative performance metrics to support data-driven marketing decisions.
• Expertise in developing value-driven marketing strategies that generate consumer demand without excessive dependence on discounts or promotional activities.
• Strong commercial ownership and results orientation, with accountability for product-level revenue performance.
• Creative, analytical, and strategic thinking skills, with strong problem-solving abilities and adaptability in a fast-paced environment.
• Effective cross-functional leadership, communication, and stakeholder management skills, with the ability to align teams and influence business decisions.
• Receptive to feedback and capable of working closely with senior leadership to evaluate performance and make data-driven marketing decisions.
• Professional English proficiency for business communication and understanding international marketing trends.

Job Code:#919