Mandarin-Speaking Short Video Operator (HSK 5)

PT. HEY COOL INDUSTRI INDONESIA; Jakarta Utara; On-site; IDR 89,280,000 - 223,200,000; Full time

Job summary

PT. HEY COOL INDUSTRI INDONESIA is looking for a driven video content strategist to lead short-form content initiatives across platforms, focusing on TikTok growth and lead generation.

Develop concepts, scripts, shooting plans, and editing strategies to attract qualified leads and maximize views. Your role requires strong Chinese language skills (HSK 5) and hands-on experience in content ops, trend analysis, and content optimization.

Qualifications

• Minimum HSK 5 certification.
• Proven experience in short-video operations, content strategy, shooting, and editing.
• Understand TikTok trends, algorithms, and audience behavior.
• Proven ability to generate leads and achieve measurable results.
• Skilled in analyzing video metrics, identifying view fluctuations, and optimizing content performance.

Responsibilities

• Research competitors, market trends, and content topics relevant to the target market.
• Develop video concepts, scripts, shooting plans, and editing strategies.
• Produce and publish short-form video content on TikTok and other platforms.
• Achieve a minimum of 30 qualified customer leads per month.
• Ensure each video reaches a minimum of 1,000 views.
• Analyze video performance data and develop strategies to improve results.
• Track leads and report content performance regularly.

Skills

Video content strategy

Short-video operations

Shooting and editing

Data analysis

Lead generation

TikTok trends understanding

Tools

Editing software

Job description

Research competitors, trends, and content topics relevant to the target market.
研究竞争对手、市场趋势及目标客户感兴趣的内容主题。

Develop video concepts, scripts, shooting plans, and editing strategies.
制定视频创意、脚本、拍摄计划及剪辑策略。

Produce and publish short-form video content on TikTok and other platforms.
负责 TikTok 等平台的短视频拍摄、剪辑及发布。

Achieve a minimum of 30 qualified customer leads per month.
每月至少获取 30 条有效客户线索。

Ensure each video reaches a minimum of 1,000 views.
确保每条视频的播放量至少达到 1,000 次。

Analyze video performance data, identify increases and decreases in views, and develop strategies to improve results.
分析视频运营数据，找出播放量上升或下降的原因，并制定相应的优化策略。

Track leads and report content performance regularly.
定期跟踪客户线索，并汇报视频内容的运营效果。

Qualifications / 任职要求

Minimum HSK 5 certification.
中文水平至少达到 HSK 5 级。

Proven experience in short-video operations, content strategy, shooting, and editing.
具备短视频运营、内容策划、拍摄及剪辑的相关经验。

Understand TikTok trends, algorithms, and audience behavior.
了解 TikTok 平台趋势、算法及用户行为。

Proven ability to generate leads and achieve measurable results.
具备获取有效客户线索并实现可量化业绩的能力。

Skilled in analyzing video metrics, identifying view fluctuations, and optimizing content performance.
能够分析视频数据、判断播放量波动原因，并持续优化内容表现。

Creative, analytical, and results-oriented.
具备创新思维、数据分析能力及结果导向意识。