Mandarin Short-Video Growth Producer

PT. HEY COOL INDUSTRI INDONESIA; Jakarta Utara; On-site; IDR 89,280,000 - 223,200,000; Full time

Job summary

PT. HEY COOL INDUSTRI INDONESIA is looking for a driven video content strategist to lead short-form content initiatives across platforms, focusing on TikTok growth and lead generation.

Develop concepts, scripts, shooting plans, and editing strategies to attract qualified leads and maximize views. Your role requires strong Chinese language skills (HSK 5) and hands-on experience in content ops, trend analysis, and content optimization.

Qualifications

• Minimum HSK 5 certification.
• Proven experience in short-video operations, content strategy, shooting, and editing.
• Understand TikTok trends, algorithms, and audience behavior.
• Proven ability to generate leads and achieve measurable results.
• Skilled in analyzing video metrics, identifying view fluctuations, and optimizing content performance.

Responsibilities

• Research competitors, market trends, and content topics relevant to the target market.
• Develop video concepts, scripts, shooting plans, and editing strategies.
• Produce and publish short-form video content on TikTok and other platforms.
• Achieve a minimum of 30 qualified customer leads per month.
• Ensure each video reaches a minimum of 1,000 views.
• Analyze video performance data and develop strategies to improve results.
• Track leads and report content performance regularly.

Skills

Video content strategy

Short-video operations

Shooting and editing

Data analysis

Lead generation

TikTok trends understanding

Tools

Editing software

Job description

PT. HEY COOL INDUSTRI INDONESIA is looking for a driven video content strategist to lead short-form content initiatives across platforms, focusing on TikTok growth and lead generation.

Develop concepts, scripts, shooting plans, and editing strategies to attract qualified leads and maximize views. Your role requires strong Chinese language skills (HSK 5) and hands-on experience in content ops, trend analysis, and content optimization.