Senior Content Operation

PT BSMT TRAVEL GOODS; Jakarta Utara; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

PT BSMT TRAVEL GOODS in Jakarta is seeking a content-focused professional to drive TikTok growth. You will plan, shoot, and edit localized short-form videos, oversee campaigns, and optimize performance using data insights.

Collaboration with Live Operations will amplify content from livestreams for better exposure and GMV impact. The role requires 1+ year of experience in TikTok/short-form content and strong English communication, with proficiency in Premiere Pro and CapCut to maintain high

Qualifications

• Experience in TikTok or short-form video operations and production.
• Ability to plan, shoot, and edit localized content for a Jakarta audience.
• Strong sense of platform-native trends and formats.

Responsibilities

• Develop and execute a TikTok growth strategy for the brand.
• Plan, shoot, and edit localized TikTok content and campaigns.
• Monitor content performance and optimize based on data.
• Collaborate with Live Operations to turn livestreams into short-form assets.
• Guide junior team members in planning, shooting, and editing.

Skills

TikTok content ops

Video production

Video editing

English communication

Content strategy

Data analytics

Education

College degree

Tools

Premiere Pro

CapCut

Job description

Development of a luggage brand's TikTok platform content growth strategy, enhancing account content richness and thickness for content exposure, quality and GMV conversion results.

Key responsibilities

• Develop and execute the TikTok content growth strategy for the brand, continuously improving content quality, diversity, and performance. Take responsibility for key content metrics, including reach, engagement, traffic, and GMV conversion.
• Plan and manage TikTok account content based on platform trends, local audience preferences, and marketing objectives. Develop content plans for daily operations, campaigns, product launches, and key promotional periods to drive sustainable account and video performance growth.
• Monitor and analyze content performance data, evaluate the effectiveness of videos and campaigns, and regularly track progress against key targets. Identify trending topics, formats, and content opportunities on TikTok and within the local market, and continuously optimize the content strategy based on performance insights.
• Lead the production of localized TikTok content, including content planning, shooting, and editing. Ensure that content is creative, original, culturally relevant, and aligned with the brand’s positioning and TikTok’s platform style.
• Collaborate closely with the Live Operations team to produce high-quality short-form content from livestreams, including highlights, product demonstrations, and other reusable content assets, to maximize content exposure, traffic, and conversion.
• Guide and support junior content team members in content planning, shooting, editing, and execution, and help maintain consistent content quality and production standards.

About you

• College degree or above. Educational requirements may be flexible for candidates with strong and relevant professional experience. Good command of English for daily workplace communication.
• Proficient in short-form video production using cameras and smartphones, as well as editing tools such as Adobe Premiere Pro and CapCut. Able to provide guidance on shooting and editing standards and support the daily management of a content production team.
• At least 1 year of experience in TikTok, Instagram, or other short-form video content operations and production. Strong capabilities in content planning, creative development, shooting, editing, and account operations.
• Strong sense of social media trends, viral content, and platform-native content styles, with the ability to translate local trends and audience insights into engaging content ideas.
• Good understanding of TikTok’s content ecosystem, recommendation logic, and traffic distribution mechanisms.
• Strong data analysis skills, with the ability to monitor key content metrics and continuously optimize content strategies based on performance data.
• Strong understanding of local culture, consumer preferences, and social media trends, with the ability to create highly localized content for the target market.