Mandarin Content Creator Specialist

PT Changhong Electric Indonesia; Jakarta Utara; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

PT Changhong Electric Indonesia is seeking a Mandarin-focused content creator to quietly elevate Changhong's brand in Indonesia through informative, non-promotional storytelling.

Craft scripts in Mandarin that resonate with Indonesian audiences, manage and upload content on TikTok, Instagram, Xiaohongshu, WeChat, and Douyin, and stay ahead of trends while maintaining a soft-branding approach that builds trust and everyday relevance.

Qualifications

• Bachelor's degree in Marketing, Communications, Chinese Language Studies, Business, or related fields.
• Proficient in writing Mandarin scripts that are engaging for general audiences.
• Experience in content creation, social media management, digital marketing, or branding preferred.
• Strong understanding of Chinese culture and social media trends (Xiaohongshu, WeChat, Douyin, TikTok).
• Creative and detail-oriented with ability to develop storytelling-based content with soft-selling approach.

Skills

Mandarin scriptwriting

Content creation

Social media management

Branding

Cultural insights

Education

Bachelor's in Marketing/Communications/Chinese

Tools

Xiaohongshu

WeChat

Douyin

TikTok

Instagram

Job description

Create Mandarin-language content that supply introduces the Changhong brand in Indonesia without appearing to engage in direct sales (soft branding).

Integrate Changhong brand values into content that is informative and beneficial to the audience, rather than creating overt product promotional material.

Increase awareness and recognition of the Changhong brand among the Chinese audience in Indonesia through organic and natural content.

Create content covering lifestyle topics, tips, or interesting information about Indonesia that indirectly aligns with Changhong’s brand positioning.

Drive engagement among the Chinese audience in Indonesia through content that is authentic, entertaining, and relevant to their daily lives.

Build a positive perception of the Changhong brand through storytelling and value-driven content, avoiding hard-sell tactics.

Develop a content plan focused on gradual and sustainable brand awareness.

Create content that naturally positions Changhong as part of the audience’s lifestyle or as a solution to their needs.

Manage and upload content to platforms actively used by the Chinese audience in Indonesia (e.g., TikTok, Instagram, Xiaohongshu, WeChat, Douyin).

Actively interact with the audience to gradually build rapport and trust in the brand.

Monitor content trends and audience behavior to refine and improve the effectiveness of the soft branding strategy.

Analyze content performance and conduct evaluations to boost awareness while maintaining the soft-selling approach.

QUALIFICATIONS

Bachelor’s degree in Marketing, Communications, Chinese Language Studies, Business, or related fields.

Proficient in writing scripts in Mandarin that are communicative, engaging, and easy to understand for general audiences (not academic or overly formal Mandarin)

Experience in content creation, social media management, digital marketing, or branding is preferred.

Strong understanding of Chinese culture, social media trends, and platforms such as Xiaohongshu, WeChat, Douyin, and TikTok.

Creative, detail-oriented, and able to develop storytelling-based content with a soft-selling approach to build brand awareness and audience engagement.

Deeply familiar with visual content trends across various digital platforms, including but not limited to Instagram, TikTok, etc. Capable of identifying trending topics, sounds, and formats, and translating them into relevant content strategies.

Possesses high self-confidence in front of the camera.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Pernyataan mana di bawah ini yang paling mendeskripsikan hakmu bekerja di Indonesia?
• Berapa gaji bulanan yang kamu inginkan?
• Kualifikasi mana yang kamu miliki?
• Bagaimana Kamu menilai kemampuan bahasa Mandarinmu?
• Berapa tahun pengalaman kerjamu di bidang Manajemen Media Sosial?
• Berapa tahun pengalaman kerjamu di bidang Pembuatan Konten?

Household Goods & Appliances Manufacturing 101-1,000 employees

CHANGHONG

Changhong was founded in 1958, developing through exceed six decades. from the initial stage of company establishment, the rise of the colour television, till nowadays diversified expansion of IT electronics. Changhong has become a comprehensive multinational corporation that featured consumer electronics, research and development and manufacturing core devices. Now it is moving towards a global competitiveness provider, which offers information appliance contents and services.

In 2021, the brand value of Changhong has reached 173.629 billion yuan (RMB), ranking 7th among China's top 100 electronics industries and 53rd among China's top 500 manufacturing industries.

Changhong owns eight listed companies. Over the years, Changhong insist on the user-centred, market-oriented, strengthening technical innovation, strengthening internal management, along with the direction of intelligent, networked, collaborative, establishing a strong industrial system of IoT, constantly improving the comprehensive competitiveness of enterprises, and gradually building Changhong into a world-renowned enterprise.

CHANGHONG INDONESIA

2008 PT Changhong Electric Indonesia was established.

CHANGHONG

Changhong was founded in 1958, developing through exceed six decades. from the initial stage of company establishment, the rise of the colour television, till nowadays diversified expansion of IT electronics. Changhong has become a comprehensive multinational corporation that featured consumer electronics, research and development and manufacturing core devices. Now it is moving towards a global competitiveness provider, which offers information appliance contents and services.

In 2021, the brand value of Changhong has reached 173.629 billion yuan (RMB), ranking 7th among China's top 100 electronics industries and 53rd among China's top 500 manufacturing industries.

Changhong owns eight listed companies. Over the years, Changhong insist on the user-centred, market-oriented, strengthening technical innovation, strengthening internal management, along with the direction of intelligent, networked, collaborative, establishing a strong industrial system of IoT, constantly improving the comprehensive competitiveness of enterprises, and gradually building Changhong into a world-renowned enterprise.

CHANGHONG INDONESIA

2008 PT Changhong Electric Indonesia was established.

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