Mandarin Content Creator for Soft Branding in Indonesia

PT Changhong Electric Indonesia; Jakarta Utara; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

PT Changhong Electric Indonesia is seeking a Mandarin-focused content creator to quietly elevate Changhong's brand in Indonesia through informative, non-promotional storytelling.

Craft scripts in Mandarin that resonate with Indonesian audiences, manage and upload content on TikTok, Instagram, Xiaohongshu, WeChat, and Douyin, and stay ahead of trends while maintaining a soft-branding approach that builds trust and everyday relevance.

Qualifications

• Bachelor's degree in Marketing, Communications, Chinese Language Studies, Business, or related fields.
• Proficient in writing Mandarin scripts that are engaging for general audiences.
• Experience in content creation, social media management, digital marketing, or branding preferred.
• Strong understanding of Chinese culture and social media trends (Xiaohongshu, WeChat, Douyin, TikTok).
• Creative and detail-oriented with ability to develop storytelling-based content with soft-selling approach.

Skills

Mandarin scriptwriting

Content creation

Social media management

Branding

Cultural insights

Education

Bachelor's in Marketing/Communications/Chinese

Tools

Xiaohongshu

WeChat

Douyin

TikTok

Instagram

Job description

PT Changhong Electric Indonesia is seeking a Mandarin-focused content creator to quietly elevate Changhong's brand in Indonesia through informative, non-promotional storytelling.

Craft scripts in Mandarin that resonate with Indonesian audiences, manage and upload content on TikTok, Instagram, Xiaohongshu, WeChat, and Douyin, and stay ahead of trends while maintaining a soft-branding approach that builds trust and everyday relevance.