Social Media Specialist - Mandarin Speaker

Talent Search Recruitment - Indonesia; Pluit; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

Talent Search Recruitment - Indonesia is seeking a Social Media Specialist fluent in Mandarin to lead content creation and localization for Mandarin-speaking audiences. You will collaborate with Indonesia and China teams to deliver engaging content across TikTok, Instagram, and WeChat, ensuring brand voice and cultural relevance.

The role requires 3+ years of social media experience, strong content translation skills, and the ability to analyze performance data to inform strategy and campaigns

Qualifications

• Fluent in Mandarin (spoken and written).
• Minimum 3 years of experience in social media management or digital content creation.
• Strong expertise in major platforms (TikTok, Instagram, WeChat).
• Ability to translate content between Mandarin and Bahasa Indonesia.
• Understanding of cultural nuances in Mandarin-speaking communities.
• Familiarity with social media analytics tools to track engagement and insights.
• Creative mindset to adapt content strategies based on trends.

Responsibilities

• Content Creation & Coordination: Translate/adapt content from Bahasa Indonesia to Mandarin and vice versa; collaborate with Indonesia and China teams; ensure alignment with brand voice.
• Community Engagement: Monitor conversations, respond to inquiries, support paid campaigns and influencer collaborations, analyze engagement and adjust strategies.
• Cultural & Market Research: Stay updated on trends and audience behavior; conduct competitor analyses.
• Brand Consistency & Communication: Coordinate with marketing, PR, design, and cross-functional teams to ensure consistency across touchpoints.

Skills

Mandarin fluency

3+ years experience

Platform expertise (TikTok, Instagram,

Mandarin-Bahasa content translation

Cultural understanding

Social analytics tools

Creative/content strategy

Retail/FMCG/lifestyle/vape experience

Tools

Social media analytics tools

Content creation tools

Job description

About the job Social Media Specialist - Mandarin Speaker

We are currently assisting our client in the lifestyle and consumer goods industry to find a dynamic and strategic Social Media Specialist.

Job Qualifications:

• Fluent in Mandarin (spoken and written); native or advanced proficiency is essential for effective communication with the target audience.
• Minimum 3 years of experience in social media management or digital content creation.
• Strong expertise in major social media platforms (e.g., TikTok, Instagram, WeChat, etc.).
• Proven ability to create and translate engaging content between Mandarin and Bahasa Indonesia.
• Strong understanding of cultural nuances, online behavior, and content preferences in Mandarin-speaking communities.
• Familiarity with social media analytics tools to track engagement, campaign performance, and audience insights.
• Creative mindset with the ability to brainstorm, execute, and adapt content strategies based on feedback and trends.
• Preferably has experience in the retail, FMCG, lifestyle, or vape/electronic cigarette industry.

Job Description:

Content Creation & Coordination

• Translate and adapt content from Bahasa Indonesia to Mandarin and vice versa.
• Collaborate closely with both the Indonesia and China teams to develop engaging, localized content.
• Ensure all content aligns with the brand's tone, voice, and communication guidelines.

Community Engagement

• Monitor and respond to conversations on social media, ensuring a positive online brand presence.
• Address customer inquiries, concerns, or feedback in a timely and professional manner.
• Work with the marketing team to develop and implement strategies tailored to Mandarin-speaking audiences, including paid campaigns, influencer collaborations, and community outreach.
• Track and analyze social media performance; adjust strategies based on engagement data, trends, and feedback.

Cultural & Market Research

• Stay updated on social media trends, pop culture, and audience behavior relevant to Mandarin-speaking users.
• Conduct competitor analysis to identify industry trends and differentiate the brand effectively.

Brand Consistency & Communication

• Coordinate with cross-functional teams (marketing, PR, design, content, and China team) to ensure consistency across all digital and social media touchpoints.
• Support broader marketing campaigns by aligning social media content with overall business goals.