Manager, Regional Sales – Sumatera

Yeo Hiap Seng (Yeo’S); Batam; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Yeo Hiap Seng (Yeo’s) seeks an experienced Regional Sales Manager to lead beverage sales across designated territories from Batam, Indonesia. You will develop regional strategies, drive revenue growth, manage distributors, and collaborate with marketing, product and customer service teams to expand the customer base.

You will recruit and mentor sales staff, monitor performance, and ensure achievement of targets while optimizing budgets and sales tools.

Qualifications

• Five+ years as Sales Manager in FMCG
• Experience with distributors/channel partners
• Fluent in English and Chinese

Responsibilities

• Develop and implement regional sales strategies to hit targets
• Lead and mentor sales representatives, monitor performance
• Build and maintain distributor relationships and negotiate key accounts
• Oversee sales operations, reports, and forecasts for senior management
• Monitor market trends and adjust strategies based on competition
• Manage regional budget and optimize resources
• Collaborate with marketing, product development, and customer service teams

Skills

Team leadership

B2B/B2C sales

Contract negotiation

Market analysis

Distributors & partners

Education

Bachelor's degree in Business/Marketing

Tools

MS Office

Sales ERP systems

Sales analytics tools

Job description

Summarize / Overview of the objective of the role

Responsible for managing sales operations, meeting revenue targets, and expanding the customer base within their designated regions.

Responsibilities

SALES STRATEGY AND PLANNING

• Develop and implement sales strategies to achieve regional sales targets
• Conduct market analysis to identify opportunities and threats
• Set sales targets and performance metrics for the sales team

TEAM MANAGEMENT

• Recruit, train, and mentor sales representatives
• Monitor team performance, provide feedback, and conduct performance reviews
• Foster a high-performance sales culture within the team

DISTRIBUTOR RELATIONSHIP MANAGEMENT

• Build and maintain strong relationships with distributors, key customers and stakeholders
• Address customer needs and resolve issues to ensure high customer satisfaction
• Negotiate and close deals with key accounts

SALES OPERATIONS

• Monitor sales activities and track progress against sales targets
• Prepare sales reports and forecasts for senior management
• Ensure compliance with company policies and industry regulations

MARKET AND COMPETITOR ANALYSIS

• Stay informed about market trends, competitor activities, and industry developments
• Adjust sales strategies based on market insights and competitive analysis

BUDGET MANAGEMENT

• Manage the regional sales budget, controlling expenses and optimizing resource Ensure effective use of sales tools and resources to maximize productivity

COLLABORATION

• Work closely with marketing, product development, and customer service teams
• Collaborate with other regional managers to share best practices and drive overall

Qualifications

• Min 5 years in Sales Manager in FMCG, beverage is preferable
• Bachelor’s degree in Business, Marketing, or a related field
• Experience in developing and implementing sales strategies to drive business growth
• Strong background in B2B/B2C sales, preferably in [industry-specific] sectors
• Successfully led teams in multiple territories with diverse market dynamics
• Experience in working with distributors, channel partners, and direct sales teams
• Expertise in contract negotiation, pricing strategies, and customer retention
• Fluently speak in English & Chinese
• Microsoft Office Suite (Excel, PowerPoint, Word)
• Sales Analytics Tools & ERP Systems