Madarin Brand Marketing Manager

PT NEW CORAL SEA; Kota Bandung; On-site; IDR 89,280,000 - 200,880,000; Full time

Job summary

PT NEW CORAL SEA in Bandung is seeking a results-driven online marketing specialist to develop and implement strategies across social media and e-commerce channels, coordinating with design, production, and sales teams to ensure campaigns run smoothly.

You will monitor performance, analyze market trends, and optimize campaigns, including influencer collaborations and bilingual content review to maintain brand consistency across Indonesian and Mandarin audiences.

Qualifications

• Native Indonesian speaker with fluent Mandarin (HSK 5+ or strong spoken Chinese).
• Minimum 3 years of experience in brand marketing or e-commerce operations.
• Experience in the fashion, clothing, home textile, or fabric industry is highly preferred.
• Familiar with Indonesian social media and e-commerce platforms.
• Strong data analysis, creative planning, communication, and execution skills.

Responsibilities

• Develop and implement online marketing strategies for the brand.
• Manage social media platforms such as Instagram, TikTok, Facebook, and other relevant channels.
• Manage and optimize e-commerce stores, including Shopee and Tokopedia.
• Plan and execute online campaigns, live streaming, promotions, product launches, and influencer collaborations.
• Analyze market trends, competitor activities, and operational data to optimize marketing strategies.
• Coordinate with design, production, and sales teams to ensure smooth execution of marketing campaigns.
• Review bilingual Chinese-Indonesian content to ensure brand information is accurate and consistent.
• Monitor online marketing performance, including sales, conversion rate, and follower growth.

Skills

Brand marketing

E-commerce

Social media

Campaign planning

Data analysis

Mandarin Chinese

Job description

Develop and implement online marketing strategies for the brand, managing social media platforms and e-commerce stores while coordinating with internal teams to execute campaigns and optimize performance.

Key responsibilities

Develop and implement online marketing strategies for the brand

Manage social media platforms such as Instagram, TikTok, Facebook, and other relevant channels

Manage and optimize e-commerce stores, including Shopee and Tokopedia

Plan and execute online campaigns, live streaming, promotions, product launches, and influencer collaborations

Analyze market trends, competitor activities, and operational data to optimize marketing strategies

Coordinate with design, production, and sales teams to ensure smooth execution of marketing campaigns

Review bilingual Chinese-Indonesian content to ensure brand information is accurate and consistent

Monitor online marketing performance, including sales, conversion rate, and follower growth

About you

Native Indonesian speaker with fluent Mandarin (HSK 5+ or strong spoken Chinese)

Minimum 3 years of experience in brand marketing or e-commerce operations

Experience in the fashion, clothing, home textile, or fabric industry is highly preferred

Familiar with Indonesian social media and e-commerce platforms

Strong data analysis, creative planning, communication, and execution skills

Experience working with large-scale clothing, home textile, or fabric manufacturers is a strong advantage