Social Media Specialist

Time International; Jakarta Pusat; On-site; IDR 240,000,000 - 300,000,000; Full time

Job summary

Time International in Indonesia is seeking a Senior Account Executive to lead social media management, influencer partnerships, and brand activations for fashion, luxury, lifestyle, and retail clients.

You will translate global guidelines into localized content, manage calendars across Instagram, TikTok, YouTube, and drive campaigns from planning to reporting. Strong collaboration and data-informed decision-making are essential for success in this role.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Mass Media, or a related field.
• 3–5 years of experience in social media or digital account management, preferably in an agency or in-house marketing team.
• Experience handling fashion, luxury, lifestyle, retail, or consumer brands in Indonesia.
• Fluent in Bahasa Indonesia and English, both written and spoken.

Responsibilities

• Manage day-to-day social media accounts and translate global brand guidelines into localized content strategies.
• Develop and manage monthly content calendars across Instagram, TikTok, YouTube, and other relevant platforms.
• Coordinate with creative and strategy teams to deliver engaging, high-quality visual and video content.
• Lead local brand campaigns, product launches, seasonal activations, and key festive campaigns.
• Manage KOL/influencer partnerships, including sourcing, briefing, negotiation, product seeding, content review, and performance tracking.
• Monitor social media performance and prepare weekly/monthly reports with actionable insights and recommendations.
• Track social media trends and audience behavior to optimize content and campaign strategies.
• Manage project timelines, campaign budgets, and agency deliverables to ensure timely and effective execution.
• Collaborate with retail and e-commerce teams to support traffic, engagement, and commercial objectives.

Skills

Social media management

Content calendar planning

Influencer partnerships

Campaign coordination

Analytics

Project management

Negotiation

Multilingual communication

Education

Bachelor's degree in Marketing/Communications

Tools

Instagram

TikTok

YouTube

Job description

As a Senior Account Executive, you will manage social media, digital campaigns, influencer partnerships, and brand activations to drive engagement and performance for fashion, luxury, lifestyle, and retail brands.

What You'll Do :

• Manage day-to-day social media accounts and translate global brand guidelines into localized content strategies.
• Develop and manage monthly content calendars across Instagram, TikTok, YouTube, and other relevant platforms.
• Coordinate with creative and strategy teams to deliver engaging, high-quality visual and video content.
• Lead local brand campaigns, product launches, seasonal activations, and key festive campaigns.
• Manage KOL/influencer partnerships, including sourcing, briefing, negotiation, product seeding, content review, and performance tracking.
• Monitor social media performance and prepare weekly/monthly reports with actionable insights and recommendations.
• Track social media trends and audience behavior to optimize content and campaign strategies.
• Manage project timelines, campaign budgets, and agency deliverables to ensure timely and effective execution.
• Collaborate with retail and e-commerce teams to support traffic, engagement, and commercial objectives.

What You'll Need To Succeed :

• Bachelor's degree in Marketing, Communications, Advertising, Mass Media, or a related field.
• 3-5 years of experience in social media or digital account management, preferably in an agency or in-house marketing team.
• Experience handling fashion, luxury, lifestyle, retail, or consumer brands in Indonesia.
• Strong understanding of Instagram, TikTok, YouTube Shorts/Reels, and the Indonesian social media landscape.
• Established network or experience working with KOLs, influencers, and brand ambassadors.
• Strong project management skills with the ability to manage multiple campaigns and deadlines.
• Strong creative sense in visual storytelling, content, and lifestyle/fashion communication.
• Analytical mindset with the ability to interpret social media metrics and turn insights into actionable strategies.
• Strong communication, stakeholder management, and negotiation skills.
• Fluent in Bahasa Indonesia and English, both written and spoken.

Time International is a Retail company in Indonesia with combinedcapabilities of retail, distribution, service and promotional in the industry.

CONNECT WITH US

HEAD OFFICE

Time International

Centennial Tower 28th Floor
Jalan Gatot Subroto kav.24-25
Jakarta 12930, Indonesia