Brand Marketing Fashion

Pengiklan Anonim; Jakarta Utara; Vor Ort; IDR 167.400.000 - 334.800.000; Vollzeit

Zusammenfassung

Pengiklan Anonim is seeking a Brand Marketing professional to build brand image, raise awareness, engage customers, and grow sales through campaigns and fashion-forward content.

The role requires hands-on execution and a strong sense of fashion, trends, and content creation, with responsibility across Instagram, TikTok, and other digital channels.

Qualifikationen

• Minimum a bachelor’s degree in marketing, communications, business, or related field.
• 2–4 years of Brand Marketing or related experience.
• Experience with fashion, beauty, lifestyle, or retail is a plus.
• Strong understanding of Indonesia’s modest fashion market.
• Active interest in fashion trends and social media dynamics.
• Experience running campaigns with creators or influencers.

Aufgaben

• Develop and execute Brand Marketing strategies aligned with company positioning.
• Create ideas for fashion campaigns to boost awareness, engagement and sales.
• Plan calendars for seasonal campaigns and product launches.
• Ensure consistent brand identity and tone across channels.
• Develop content for Instagram, TikTok, marketplace, and website.
• Manage collaborations with KOLs, influencers, stylists, communities, and media.
• Research fashion trends, competitors, and consumer behavior.
• Collaborate with Creative, Social Media, E-commerce, Sales, Product and Management.
• Develop concepts for shoots, video campaigns, events, and brand activations.
• Monitor campaign performance: reach, engagement, traffic, conversions, sales.

Kenntnisse

Brand marketing

Digital marketing

Content creation

Influencer collaboration

Creative storytelling

Fashion awareness

Ausbildung

Bachelor's degree in Marketing/Communication/Business

Jobbeschreibung

This position is responsible for building and strengthening brand image, brand awareness, customer engagement, and sales growth through branding strategies, campaigns, social media, KOL/influencer partnerships, community engagement, and various other marketing activities. We are looking for someone who is not only able to create strategies, but is also hands-on in executing campaigns and has a strong sense of fashion, trends, and content.

Key responsibilities

Develop and execute Brand Marketing strategies in accordance with company positioning and target market

Develop ideas and concepts for fashion campaigns to increase brand awareness, engagement, and sales

Create marketing campaign calendars based on seasonal campaigns, product launches, promotional periods, and fashion trends

Maintain consistency of brand identity, brand image, tone of voice, and visual communication across all channels

Develop strategies and content for Instagram, TikTok, marketplace, website, and other digital channels

Manage and develop collaborations with KOLs, influencers, fashion creators, stylists, communities, and media

Conduct research on fashion trends, competitors, consumer behavior, and market trends

Collaborate with Creative, Social Media, E-commerce, Sales, Product, and Management teams in campaign execution

Develop concepts for photoshoots, video campaigns, product launches, events, pop-up stores, and other brand activities

Monitor and evaluate campaign performance based on reach, engagement, traffic, conversion, sales, and brand awareness

About you

Minimum S1 education in Marketing, Communication, Business, Fashion, or related field

Minimum 2–4 years of experience in Brand Marketing, Marketing Communication, Digital Marketing, or similar positions

Experience in the modest fashion, beauty, lifestyle, or retail industry is a plus

Good understanding modest fashion market in Indonesia

Follow developments in fashion, lifestyle, and social media trends

Understand the characteristics of consumers, particularly aged 18–40 years

Experience running brand campaigns and marketing activations

Experience working with KOLs/Influencers/Content Creators

Understand Instagram and TikTok strategies and able to identify opportunities from content trends

Strong creative thinking, storytelling, and visual sense capabilities