Loyalty Growth Lead: Strategy, Partnerships & Impact

Blibli; Jakarta Pusat; On-site; IDR 350,000,000 - 650,000,000; Full time

Job summary

Blibli, Indonesia's leading digital marketplace, seeks a Loyalty Manager to lead the loyalty program strategy, performance, and evolution. You will shape member propositions, build partnerships, and collaborate with Product, CRM, Commercial, and Data teams to drive engagement and growth.

The role requires 5–8 years in Loyalty/CRM with leadership experience, strong analytics, and stakeholder management. You will optimize metrics, drive cross-functional initiatives, and coach a high-performing

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Management, Engineering, or a related field.
• 5-8 years of experience in Loyalty, CRM, Customer Marketing, Product, Consulting, or related functions, with at least 2 years leading projects or teams.
• Experience in e-commerce, retail, travel, financial services, or digital businesses is highly preferred.
• Strong analytical skills with the ability to translate customer and business data into strategic initiatives.
• Proven experience in stakeholder management, project management, and business case development.
• Strong commercial acumen, presentation, and communication skills.
• Proficiency in Excel and PowerPoint; experience with SQL, Tableau, Power BI, or AI tools is a plus.

Responsibilities

• Develop and execute loyalty strategies to increase member acquisition, engagement, retention, and customer lifetime value.
• Monitor program performance and optimize key metrics such as active members, redemption, repeat purchases, and program profitability.
• Build and manage strategic partnerships to expand loyalty rewards and member benefits.
• Lead cross-functional projects with Product, CRM, Commercial, Engineering, Finance, and Data teams to enhance loyalty experiences.
• Oversee day-to-day loyalty program operations, identify process improvements, and drive automation initiatives.
• Coach and develop team members while fostering a customer-centric and continuous improvement culture.

Skills

Loyalty program strategy

Stakeholder management

Project leadership

Data-driven decision making

Analytical skills

Communication skills

Education

Bachelor's degree in Business, Marketing, Economics, Management, Engineering, or related field

Tools

Excel

PowerPoint

SQL

Tableau

Power BI

AI tools

Job description

Blibli, Indonesia's leading digital marketplace, seeks a Loyalty Manager to lead the loyalty program strategy, performance, and evolution. You will shape member propositions, build partnerships, and collaborate with Product, CRM, Commercial, and Data teams to drive engagement and growth.

The role requires 5–8 years in Loyalty/CRM with leadership experience, strong analytics, and stakeholder management. You will optimize metrics, drive cross-functional initiatives, and coach a high-performing