Loyalty Manager

PT Global Digital Niaga; Kemayoran; On-site; IDR 350,000,000 - 550,000,000; Full time

Job summary

Blibli is seeking a Loyalty Manager to lead strategy, performance, and evolution of our loyalty program. You will develop member propositions, forge strategic partnerships, and collaborate with Product, CRM, Commercial, and Data teams to drive customer engagement and business growth.

You will oversee operations, drive improvements, and mentor a team, fostering a customer-centric, continuous-improvement culture to deliver measurable loyalty outcomes.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Management, Engineering, or a related field.
• 5-8 years of experience in Loyalty, CRM, Customer Marketing, Product, Consulting, or related functions, with at least 2 years leading projects or teams.
• Experience in e-commerce, retail, travel, financial services, or digital businesses is highly preferred.
• Strong analytical skills with the ability to translate customer and business data into strategic initiatives.
• Proven experience in stakeholder management, project management, and business case development.
• Strong commercial acumen, presentation, and communication skills.
• Proficiency in Excel and PowerPoint; experience with SQL, Tableau, Power BI, or AI tools is a plus.

Responsibilities

• Develop and execute loyalty strategies to increase member acquisition, engagement, retention, and customer lifetime value.
• Monitor program performance and optimize key metrics such as active members, redemption, repeat purchases, and program profitability.
• Build and manage strategic partnerships to expand loyalty rewards and member benefits.
• Lead cross-functional projects with Product, CRM, Commercial, Engineering, Finance, and Data teams to enhance loyalty experiences.
• Oversee day-to-day loyalty program operations, identify process improvements, and drive automation initiatives.
• Coach and develop team members while fostering a customer-centric and continuous improvement culture.

Skills

Analytical skills

Stakeholder management

Project management

Communication skills

Education

Bachelor's degree

Tools

SQL

Tableau

Power BI

AI tools

Job description

Blibli is transforming into a future-ready digital ecosystem where meaningful customer relationships drive long-term growth. Our Loyalty team plays a key role in creating rewarding experiences that increase customer engagement, retention, and lifetime value.

As a Loyalty Manager, you will lead the strategy, performance, and continuous evolution of our loyalty program. You'll develop compelling member propositions, build strategic partnerships, and collaborate across Product, CRM, Commercial, and Data teams to deliver engaging customer experiences that strengthen loyalty and business growth.

What You'll Do

• Develop and execute loyalty strategies to increase member acquisition, engagement, retention, and customer lifetime value.
• Monitor program performance and optimize key metrics such as active members, redemption, repeat purchases, and program profitability.
• Build and manage strategic partnerships to expand loyalty rewards and member benefits.
• Lead cross-functional projects with Product, CRM, Commercial, Engineering, Finance, and Data teams to enhance loyalty experiences.
• Oversee day-to-day loyalty program operations, identify process improvements, and drive automation initiatives.
• Coach and develop team members while fostering a customer-centric and continuous improvement culture.

What You'll Bring to the Team

• Bachelor's degree in Business, Marketing, Economics, Management, Engineering, or a related field.
• 5-8 years of experience in Loyalty, CRM, Customer Marketing, Product, Consulting, or related functions, with at least 2 years leading projects or teams.
• Experience in e-commerce, retail, travel, financial services, or digital businesses is highly preferred.
• Strong analytical skills with the ability to translate customer and business data into strategic initiatives.
• Proven experience in stakeholder management, project management, and business case development.
• Strong commercial acumen, presentation, and communication skills.
• Proficiency in Excel and PowerPoint; experience with SQL, Tableau, Power BI, or AI tools is a plus.

Why You'll Love Working Here

Great loyalty programs create lasting customer relationships. At Blibli, you'll have the opportunity to shape how millions of customers engage with our ecosystem, build innovative loyalty experiences, and drive meaningful business impact. Join us as we continue growth - transforming together.

Blibli.com is an e-commerce platform built upon a big dream: to lead Indonesians to enter a new digital lifestyle and give only the best shopping experience for a better life. We are committed to conduct our business with customer-centric minded, striving to deliver the best features and services to satisfy our customers. We aim for an exciting challenge to become the number 1 e-commerce platform in Indonesia by providing the best customer‑centric experience for both buyers and sellers. Blibli.com is created by Indonesians, in Indonesia, and for Indonesians; we're here as an inspiration to channel and empower the Indonesian people to engage and socialize in commercial activities.

Blibli.com is an e-commerce platform built upon a big dream: to lead Indonesians to enter a new digital lifestyle and give only the best shopping experience for a better life. We are committed to conduct our business with customer-centric minded, striving to deliver the best features and services to satisfy our customers. We aim for an exciting challenge to become the number 1 e-commerce platform in Indonesia by providing the best customer‑centric experience for both buyers and sellers. Blibli.com is created by Indonesians, in Indonesia, and for Indonesians; we're here as an inspiration to channel and empower the Indonesian people to engage and socialize in commercial activities.