B2B Campaign Lead: Growth, Activation & Enablement

Blibli; Jakarta Pusat; On-site; IDR 200,880,000 - 312,480,000; Full time

Job summary

Blibli in Jakarta is seeking a Campaign Management Senior Officer to lead end-to-end B2B marketing campaigns, manage customer activation programs, sponsorships, and website lead management, ensuring campaigns deliver measurable impact aligned with commercial objectives.

You will collaborate with Sales, Product, Principal partners, and external vendors to execute Go-to-Market initiatives, track performance, and continually optimize campaigns based on data and insights.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–5 years of experience in Campaign Management, B2B Marketing, Trade Marketing, Commercial Marketing, Event Marketing, or Project Marketing.
• Proven experience managing end-to-end marketing campaigns across digital and offline channels.
• Strong understanding of B2B marketing, customer journey, demand generation, lead management, sponsorship programs, and commercial activation.
• Experience working with cross-functional stakeholders, external agencies, vendors, and strategic business partners.
• Analytical skills to evaluate campaign performance and optimize initiatives.
• Excellent project management, communication, and organizational skills; ability to manage multiple campaigns.
• Proficient in Microsoft PowerPoint and Excel; familiarity with CRM systems, marketing automation platforms, Google Analytics, or campaign reporting tools is an advantage.

Responsibilities

• Develop integrated B2B campaign strategies with objectives, audience, messaging, timelines, budgets, and plans.
• Lead end-to-end campaign execution across creative assets, activation programs, events, digital initiatives, and tracking.
• Collaborate with Sales, Product, Principal partners, and vendors to launch Go-to-Market initiatives and demand programs.
• Manage sponsorship requests by evaluating objectives, impact, budget, readiness, and policy compliance.
• Oversee B2B website lead management from qualification to SLA-compliant follow-up.
• Support customer activation projects including affiliate programs and microsites.
• Develop and maintain sales enablement materials and campaign assets.
• Monitor performance, analyze results, and provide optimization recommendations.

Skills

Campaign management

B2B marketing

Trade marketing

Commercial marketing

Event marketing

Project management

Cross-functional collaboration

Analytics

Stakeholder management

PowerPoint

Marketing automation

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Google Analytics

Marketing automation platforms

Excel

Job description

Blibli in Jakarta is seeking a Campaign Management Senior Officer to lead end-to-end B2B marketing campaigns, manage customer activation programs, sponsorships, and website lead management, ensuring campaigns deliver measurable impact aligned with commercial objectives.

You will collaborate with Sales, Product, Principal partners, and external vendors to execute Go-to-Market initiatives, track performance, and continually optimize campaigns based on data and insights.