Live Streaming Manager

Pt Feed Well Indonesia; Tangerang; On-site; IDR 167,400,000 - 334,800,000; Full time

Job summary

PT Feed Well Indonesia, with its Majes brand, seeks a Live Streaming Operations Lead to own end-to-end planning and execution on TikTok Shop and Shopee. You will build and lead a local team, establish SOPs, and drive performance across content, promotions, and partnerships.

You will monitor GMV, AOV, engagement, and conversion, coordinating with warehouse and marketing to secure inventory and gifts. Strong analytics and leadership are essential for festival campaigns and ongoing optimization.

Qualifications

• Minimum Diploma III (D3) or Bachelor’s degree in any relevant field, with at least 3 years of experience in live streaming operations and at least 1 year in team management.
• Hands-on experience with TikTok Shop and Shopee live streaming operations is preferred.
• Experience in pet food or pet supplies is an advantage.
• Ability to independently manage the entire live streaming process from planning to performance analysis.
• Strong leadership to recruit, develop local hosts, and establish SOPs.

Responsibilities

• Take overall charge of end-to-end planning and operation of live streaming for Majes on TikTok Shop and Shopee.
• Be accountable for core metrics including GMV, conversion rate and cost ratio.
• Build the live streaming team (hosts & live assistants), establish SOP systems, and manage recruitment and performance.
• Oversee full livestream workflow: schedule, content planning, product selection, promotions, traffic, and execution.
• Conduct daily data reviews to optimize scripts, campaigns, and product portfolio.
• Coordinate with warehouse, supply chain and marketing for inventory and gifts.
• Engage local KOLs, design collaborations, and expand live resource channels.
• Develop campaigns for major shopping festivals to secure platform traffic and improve metrics.
• Monitor key metrics and provide regular review reports; adjust strategies as needed.

Skills

Team leadership

Data analysis

Negotiation

Communication

Livestream ops

Platform marketing tools

KOL partnerships

Recruitment

Data-driven

TikTok Shop

Education

Diploma/D3 or Bachelor's degree

Tools

TikTok Shop

Shopee Live

Job description

Take overall charge of end-to-end planning and operation of live streaming business for Majes brand on both Tiktok Shop and Shopee.

Be accountable for core performance metrics including live room GMV, conversion rate and cost ratio.

Build the live streaming team (hosts & live assistants), establish live streaming SOP system,and be responsible for team recruitment, training and performance management to drive overall team performance.

Oversee the full live streaming workflow: live schedule arrangement, content script planning, product selection, in-live promotions (vouchers, flash sales, gift campaigns), traffic acquisition and live execution.

Conduct daily data review to continuously optimize live scripts, campaign tactics, and product portfofolio.

Coordinate with warehouse, supply chain and markeketing teams to confirm inventory and gift arrangements.

Engage local KOLs, design KOL livestreaming collaborations, and expand live resource channels.

Research live streaming rules and competitor strategies of Tiktok Shop and Shopee Indonesia. Develop live campaigns for major shopping festivals to secure platform traffic support and improve live room traffic, watch duration, engagement and conversion.

Monitor key live metrics (GMV, views, average order value, ROI, etc.), submit regular review reports, iterate live strategies promptly and align updates with management.

Job Requirements:

Minimum Diploma III (D3) or Bachelor’s degree in any relevant field, with at least 3 years of experience in live streaming operations and at least 1 year in team management.

Hands-on experience with TikTok Shop and Shopee live streaming operations is preferred; Experience in the pet food or pet supplies industry is an advantage.

Good understanding of Indonesian consumer behavior, local market trends, and live commerce dynamics, with the ability to independently manage the entire live streaming process, from planning and promotion setup to performance analysis.

Strong team-building and leadership skills, with the ability to recruit and develop local live hosts, establish standardized SOPs, and drive consistent team performance.

Strong analytical skills and data sensitivity to optimize live streaming strategies based on data insights. Good negotiation and communication skills for managing local KOL partnerships.

Native Indonesian speaker; Chinese proficiency is preferred, and English communication skills are an advantage.

Self-motivated, results-oriented, able to work under pressure, and available for evening shifts.

Familiarity with platform marketing tools, including vouchers, gifts, flash sales, and other promotional features, as well as a good understanding of live streaming traffic acquisition and conversion strategies.

Experience in building and developing live streaming operations from the ground up (0–1) is preferred.

Retail & Wholesale 11-50 employees

PT Feed Well Indonesia, a company engaged in the trading of animal food products, with a strong focus on pet nutrition especially for dogs and cats. Beyond pet food, we also provide a range of supplements designed to support the health and well-being of companion animals.

We’re proud to introduce "Majes", our in-house brand, created to deliver quality pet food and supplements that pets can truly benefit from.

PT Feed Well Indonesia, a company engaged in the trading of animal food products, with a strong focus on pet nutrition especially for dogs and cats. Beyond pet food, we also provide a range of supplements designed to support the health and well-being of companion animals.

We’re proud to introduce "Majes", our in-house brand, created to deliver quality pet food and supplements that pets can truly benefit from.