Live Streaming Lead: Build Teams, Drive GMV & Strategy

Pt Feed Well Indonesia; Tangerang; On-site; IDR 167,400,000 - 334,800,000; Full time

Job summary

PT Feed Well Indonesia, with its Majes brand, seeks a Live Streaming Operations Lead to own end-to-end planning and execution on TikTok Shop and Shopee. You will build and lead a local team, establish SOPs, and drive performance across content, promotions, and partnerships.

You will monitor GMV, AOV, engagement, and conversion, coordinating with warehouse and marketing to secure inventory and gifts. Strong analytics and leadership are essential for festival campaigns and ongoing optimization.

Qualifications

• Minimum Diploma III (D3) or Bachelor’s degree in any relevant field, with at least 3 years of experience in live streaming operations and at least 1 year in team management.
• Hands-on experience with TikTok Shop and Shopee live streaming operations is preferred.
• Experience in pet food or pet supplies is an advantage.
• Ability to independently manage the entire live streaming process from planning to performance analysis.
• Strong leadership to recruit, develop local hosts, and establish SOPs.

Responsibilities

• Take overall charge of end-to-end planning and operation of live streaming for Majes on TikTok Shop and Shopee.
• Be accountable for core metrics including GMV, conversion rate and cost ratio.
• Build the live streaming team (hosts & live assistants), establish SOP systems, and manage recruitment and performance.
• Oversee full livestream workflow: schedule, content planning, product selection, promotions, traffic, and execution.
• Conduct daily data reviews to optimize scripts, campaigns, and product portfolio.
• Coordinate with warehouse, supply chain and marketing for inventory and gifts.
• Engage local KOLs, design collaborations, and expand live resource channels.
• Develop campaigns for major shopping festivals to secure platform traffic and improve metrics.
• Monitor key metrics and provide regular review reports; adjust strategies as needed.

Skills

Team leadership

Data analysis

Negotiation

Communication

Livestream ops

Platform marketing tools

KOL partnerships

Recruitment

Data-driven

TikTok Shop

Education

Diploma/D3 or Bachelor's degree

Tools

TikTok Shop

Shopee Live

Job description

PT Feed Well Indonesia, with its Majes brand, seeks a Live Streaming Operations Lead to own end-to-end planning and execution on TikTok Shop and Shopee. You will build and lead a local team, establish SOPs, and drive performance across content, promotions, and partnerships.

You will monitor GMV, AOV, engagement, and conversion, coordinating with warehouse and marketing to secure inventory and gifts. Strong analytics and leadership are essential for festival campaigns and ongoing optimization.