KOL Strategy Lead: Campaigns, ROI & Team Growth

PT Brighty Global Sinergi; Bekasi; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

PT Brighty Global Sinergi is seeking a strategic KOL Marketing Lead in Indonesia to develop monthly influencer plans, tiering, and compelling briefs for video content. You will lead a dedicated KOL team, drive campaign KPIs and budgets, and nurture long-term relationships with Mega KOLs.

You will analyze campaign ROI, monitor trends, and coordinate negotiations and content execution to ensure brand alignment with beauty sector objectives.

Qualifications

• At least 3 years of experience in Influencer/KOL Marketing.
• Proven track record of successfully executing KOL campaigns, particularly for beauty brands, with a strong understanding of the beauty industry and its trends.
• Strong understanding of influencer marketing strategies, budget planning, and campaign ROI analysis.
• Familiar with major e-commerce and digital platforms, including TikTok, Instagram, and Shopee.
• Strong leadership skills with the ability to motivate, coach, and develop team members.

Responsibilities

• Develop monthly KOL strategies, including KOL tiering (Mega, Macro, Micro, and Nano), as well as creating KOL briefs and key communication points for video content.
• Lead and manage the KOL Specialist team, including task delegation, performance management, coaching, and team development.
• Lead the team in achieving KOL campaign KPIs and budgets in alignment with revenue targets and overall brand objectives.
• Analyze KOL and campaign performance, including campaign ROI, to evaluate effectiveness and identify areas for improvement.
• Build and maintain long-term relationships with KOLs, particularly Mega KOLs and celebrities.
• Oversee contract negotiations, KOL briefs, and content execution to ensure alignment with brand guidelines and campaign objectives.
• Conduct social media and competitor trend research to identify new collaboration opportunities and develop relevant KOL strategies.

Skills

Influencer marketing

KOL management

Team leadership

Campaign analysis

Budget planning

Content briefs

Trend analysis

Relationship building

Tools

TikTok

Instagram

Shopee

Job description

PT Brighty Global Sinergi is seeking a strategic KOL Marketing Lead in Indonesia to develop monthly influencer plans, tiering, and compelling briefs for video content. You will lead a dedicated KOL team, drive campaign KPIs and budgets, and nurture long-term relationships with Mega KOLs.

You will analyze campaign ROI, monitor trends, and coordinate negotiations and content execution to ensure brand alignment with beauty sector objectives.