KOL Strategy & Campaign Lead

NPURE - PT. Penta Natural Kosmetindo; Jakarta Pusat; Sur place; IDR 150 000 000 - 300 000 000; Plein temps

Résumé du poste

NPURE - PT. Penta Natural Kosmetindo is seeking a seasoned KOL Marketing Lead to shape influencer campaigns across beauty and skincare brands in Indonesia. You will craft strategies, source appropriate influencers, and oversee end-to-end activations to drive awareness and engagement.

The role requires strong leadership, budget discipline, and data-driven optimization. Join a fast-paced team delivering impactful campaigns in a competitive market.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in KOL/influencer marketing, preferably within beauty, skincare, or FMCG.
• Proven experience in developing KOL strategies and managing end-to-end influencer campaigns.
• Strong understanding of social media platforms, influencer trends, audience engagement, and campaign metrics.
• Experience in managing campaign budgets, evaluating KOL performance, and optimizing campaign effectiveness.
• Proven ability to lead projects or manage a team, with strong coordination and communication skills.
• Strong analytical skills with the ability to translate campaign data into actionable insights.
• Detail-oriented, proactive, and able to manage multiple campaigns and deadlines in a fast-paced environment.

Responsabilités

• KOL Strategy: Develop and execute KOL strategies based on objectives, product focus, platform selection, audience, and budget to support brand goals.
• KOL Sourcing & Management: Identify, evaluate, and manage KOLs and influencers based on audience relevance, engagement, and brand fit.
• Campaign Execution & Performance: Oversee end-to-end KOL campaigns, monitor KPIs, and optimize strategies for reach and engagement.
• Team Leadership: Lead and coach the KOL team, review briefs, and guide performance data analysis.
• Budget Management: Manage KOL campaign budgets and ensure efficient spend according to objectives.
• Reporting & Insights: Prepare weekly/monthly performance reports and provide actionable insights for future campaigns.

Connaissances

KOL strategy

Influencer marketing

Team leadership

Budget management

Analytics

Formation

Bachelor’s degree in Marketing, Communications, Business

Outils

Social media analytics tools

Campaign management platforms

Description du poste

NPURE - PT. Penta Natural Kosmetindo is seeking a seasoned KOL Marketing Lead to shape influencer campaigns across beauty and skincare brands in Indonesia. You will craft strategies, source appropriate influencers, and oversee end-to-end activations to drive awareness and engagement.

The role requires strong leadership, budget discipline, and data-driven optimization. Join a fast-paced team delivering impactful campaigns in a competitive market.