KOL Growth & Campaign Lead

PT Lico Media Indonesia; Jakarta Barat; On-site; IDR 200,880,000 - 401,760,000; Full time

Job summary

PT Lico Media Indonesia seeks an experienced KOL Manager to grow, activate and retain creators within the TAP/MCN network in Indonesia. You will drive GMV through creator affiliate activities, paid KOL campaigns, and MCN monetization, while identifying high-potential creators for improved productivity and long-term monetization.

You will lead the KOL team, set targets, monitor KPIs, coach, and ensure timely delivery of campaigns.

Qualifications

• Minimum 2-3 years of experience in KOL management, influencer marketing, TikTok Shop Affiliate, MCN, or a related field.
• Previous experience leading or supervising a team is strongly preferred.
• Strong understanding of TikTok Shop Affiliate, creator monetization, GMV growth, commission structures, and KOL campaign management.
• Proven ability to manage creator networks and improve creator activation, retention, and sales performance.
• Strong analytical skills with the ability to monitor KPIs, interpret performance data, and develop actionable strategies.
• Excellent communication, negotiation, problem-solving, and team management skills.
• Highly organized, proactive, target-oriented, and accountable for business results.
• Proficient in Microsoft Excel or Google Sheets for performance tracking, data analysis, and reporting.

Responsibilities

• Develop and execute strategies to grow, activate, and retain creators within the TAP/MCN network.
• Drive GMV and commission revenue growth through creator affiliate activities, paid and/or barter value KOL campaigns, and MCN monetization.
• Identify and develop high-potential creators to improve creator productivity, sales performance, and long-term monetization.
• Identify and develop new business opportunities through brand collaborations, paid campaigns, creator affiliate programs, and live streaming.
• Manage end-to-end KOL campaign execution, including creator selection, rate negotiation, brand approval, briefing, content delivery, and performance evaluation.
• Lead and develop the KOL team by setting targets, monitoring KPIs, providing coaching, and ensuring timely task completion.
• Monitor creator performance, campaign results, and business metrics to identify growth opportunities and resolve performance issues.
• Maintain accurate creator databases, campaign trackers, and performance reports to support effective decision-making.
• Build strong relationships with creators, brands, and internal teams to support client satisfaction, retention, and business growth.
• Develop and improve SOPs to ensure efficient operations, accurate reporting, and consistent team performance.
• Plan, manage, and optimize TikTok Ads to boost creators’ Live Streaming sessions and video content, driving higher exposure, GMV, and campaign performance.

Skills

KOL management

Influencer marketing

TikTok Shop Affiliate

MCN

Team leadership

Negotiation

Data analysis

KPI monitoring

Tools

TikTok Ads

Microsoft Excel

Google Sheets

Job description

PT Lico Media Indonesia seeks an experienced KOL Manager to grow, activate and retain creators within the TAP/MCN network in Indonesia. You will drive GMV through creator affiliate activities, paid KOL campaigns, and MCN monetization, while identifying high-potential creators for improved productivity and long-term monetization.

You will lead the KOL team, set targets, monitor KPIs, coach, and ensure timely delivery of campaigns.