KOL Specialist

Artisan Professionnel; Tangerang; On-site; IDR 89,280,000 - 167,400,000; Full time

Job summary

Artisan Professionnel is seeking a KOL Specialist to manage influencer campaigns in Indonesia. You will plan, execute, and optimize collaborations with creators across TikTok, Instagram, Threads, and other social platforms.

You will build relationships, brief talent, negotiate terms, and monitor performance to drive brand impact. The role requires at least 1 year in KOL management or influencer marketing, with strong communication, negotiation, and analytics skills.

Qualifications

• 1 year of experience in KOL management or influencer marketing.
• Experience in beauty industry is a plus.
• Strong communication and negotiation skills for creator relationships.

Responsibilities

• Plan & Execute KOL campaigns aligned with brand objectives and strategies.
• Discover the right creators across TikTok, Instagram, Threads, and other platforms.
• Build strong partnerships with KOLs, talent agencies, and internal teams.
• Manage end-to-end collaboration including briefing, rate negotiation, content submission, revisions, approvals, and timelines.
• Create clear and engaging campaign briefs communicating objectives and content guidelines.
• Track KPIs such as views, reach, engagement, and engagement rate.
• Analyze results and prepare reports to identify opportunities for improvement.
• Maintain the KOL database with creator profiles, rates, and performance history.
• Stay ahead of trends in creators, viral content, and beauty industry developments.

Skills

KOL Management

Influencer Marketing

Social Media

Negotiation

Analytics

Job description

Are you passionate about social media, influencer marketing, and the latest beauty trends? Do you enjoy building relationships with creators and turning creative ideas into impactful campaigns?

We’re looking for a KOL Specialist to join our team! If you’re proactive, creative, detail-oriented, and excited to work with KOLs and influencers across various social media platforms, we’d love to hear from you.

What You’ll Do

• Plan & Execute KOL Campaigns: Support the planning and execution of KOL campaigns that align with brand objectives, target audiences, and marketing strategies.
• Discover the Right Creators: Research, identify, and build relationships with relevant KOLs and influencers across TikTok, Instagram, Threads, and other social media platforms.
• Build Strong Partnerships: Coordinate with KOLs, talent management teams, agencies, and internal stakeholders to ensure seamless campaign execution.
• Manage End-to-End Collaboration: Handle KOL communication, from briefing and rate negotiation to content submissions, revisions, approvals, and timeline management.
• Create Effective Campaign Briefs: Develop clear and engaging briefs that communicate campaign objectives, key messages, and content guidelines.
• Track Campaign Performance: Monitor campaign KPIs, including views, reach, engagement, engagement rate, and other relevant performance metrics.
• Analyze & Report Results: Prepare campaign reports and performance summaries to evaluate effectiveness and identify opportunities for improvement.
• Maintain the KOL Database: Keep creator profiles, rates, performance data, and collaboration history organized and up to date.
• Stay Ahead of Trends: Keep up with emerging creators, viral content, social media trends, and the latest developments in the beauty industry.

What We’re Looking For

• Minimum 1 year of experience in KOL Management, Influencer Marketing, or a related field.
• Experience in the beauty and cosmetics industry is a plus.
• Strong understanding of influencer marketing and social media platforms, particularly TikTok, Instagram, and Threads.
• Good eye for identifying the right KOLs based on audience demographics, engagement, content quality, and brand relevance.
• Excellent communication and negotiation skills, with the ability to build positive relationships with creators and partners.
• Comfortable working with data, analyzing campaign performance, and preparing reports.
• Strong organizational, analytical, and project management skills, with great attention to detail.
• Able to manage multiple campaigns and deadlines in a fast-paced environment.
• Proactive, adaptable, and comfortable working both independently and collaboratively with cross-functional teams.
• Passionate about social media, influencer culture, beauty trends, and creative storytelling.