Senior KOL Executive

Somethinc - BeautyHaul; Jakarta Pusat; On-site; IDR 167,400,000 - 312,480,000; Full time

Job summary

Beautyhaul is seeking a KOL Executive to manage influencer partnerships and optimize campaigns. You will analyze performance data, select suitable KOLs for campaigns, and build long-term relationships with influencers and key stakeholders.

Collaborate with the marketing team to brainstorm and execute engaging campaigns across social platforms. The ideal candidate brings at least 3 years in KOL management within beauty, strong analytical and negotiation abilities, and thrives in a fast-paced

Qualifications

• Minimum 3 years of experience as a KOL Executive.
• Established KOL/influencer database across micro to mega scale.
• Strong knowledge of digital platforms and social channels.
• Proven experience handling KOLs in the beauty industry.
• Strong analytical, communication, and negotiation skills.
• Able to work collaboratively in a fast-paced environment.

Responsibilities

• Manage KOL/Influencer operational performance and improve content quality.
• Analyze data and recommend influencers for campaigns.
• Develop, execute, and optimize influencer marketing strategies end-to-end.
• Build and maintain relationships with KOLs and stakeholders.
• Collaborate with marketing to brainstorm and execute campaigns that increase brand engagement.
• Monitor, evaluate, and report on campaign performance with actionable insights.

Skills

KOL management

Influencer relationships

Data analysis

Campaign strategy

Social media platforms

Negotiation

Job description

About the company

Beautyhaul is one of the fastest-growing beauty companies in Indonesia that aspires to be the largest vertically integrated beauty ecosystem from supply to retail. Our first brand ''Somethinc'' was founded in 2019, and is currently the #1 skincare brand in e-commerce & modern trade with >1M social media followers. Our offline/online commerce Beautyhaul is the core for carrying multiple brands that we have directly to our customers. We are incubating more and more business models in our platform and aim to be a strong regional player in the beauty, within the South Asia region.

Job Description

• Responsible for managing KOL/Influencer operational performance and improving content quality and effectiveness.
• Analyze data and provide recommendations to select the most suitable influencers/KOLs for each campaign.
• Develop, execute, and optimize influencer marketing strategies end-to-end.
• Build and maintain strong, long-term relationships with KOLs/Influencers and key stakeholders.
• Collaborate with the marketing team to brainstorm and execute campaigns that increase brand engagement through KOL/Influencer collaborations.
• Monitor, evaluate, and report on KOL campaign performance and provide actionable insights for continuous improvement.

Requirements

• Minimum 3year of experience as a KOL Executive.
• Possess an established KOL/Influencer database (micro, mid-tier, macro, and mega) and maintain strong relationships with KOLs/Celebrities.
• Strong knowledge of digital platforms, websites, and social media channels.
• Proven experience handling KOLs in the beauty industry.
• Strong analytical, communication, and negotiation skills.
• Able to work collaboratively in a fast-paced and dynamic environment.
  

We have a 'CREATED' culture (Collaboration, Responsible, Efficient, Agile, Tough, Extraordinary, Detail). We are looking for more people to join us, who are excited to disrupt the traditional beauty industry with product innovation and non-linear growth, who want to build a profitable start-up into a unicorn company, and who will always learn and do the right thing.