KOL Specialist

United Creative; Jakarta Pusat; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

United Creative tengah mencari profesional KOL/Influencer Marketing untuk mengelola kampanye fragrance & beauty. Peran ini meliputi riset KOL, seleksi, negosiasi, hingga monitoring deliverables, sambil menjaga hubungan baik dengan creator dan berkoordinasi dengan tim internal.

Pengalaman minimal 2 tahun di bidang terkait dan kemampuan menilai relevansi audiens serta kualitas konten diperlukan. Lingkungan kerja dinamis dengan kolaborasi lintas tim.

Qualifications

• Minimal 2 tahun pengalaman di KOL/Influencer Marketing.
• Pengalaman mengelola end-to-end KOL dari seleksi hingga deliverables.
• Keterampilan komunikasi, negosiasi, dan membangun hubungan.

Responsibilities

• Melakukan riset KOL dan mengidentifikasi creator sesuai audiens, kualitas konten, engagement, dan kebutuhan kampanye.
• Mengelola komunikasi serta menjaga hubungan baik dengan KOL selama kampanye.
• Mengkoordinasikan timeline kampanye, brief konten, pengiriman produk, jadwal posting, dan deliverables.
• Memantau deliverables KOL agar sesuai dengan brief dan persyaratan kampanye.
• Merekam kinerja kampanye termasuk konten dan deliverables untuk evaluasi dan laporan.
• Bekerja sama dengan tim internal seperti Marketing, Social Media, Creative, dan Brand/Product.
• Mengelola KOL/influencer secara end-to-end mulai briefing, riset, seleksi, negosiasi, hingga monitoring.

Skills

KOL Marketing

Influencer Mgmt

Komunikasi

Negosiasi

Instagram

TikTok

YouTube

Job description

Responsibilities

• Conduct KOL research and identify relevant creators based on audience, content quality, engagement, and campaign needs.
• Manage communication and maintain good relationships with KOLs/influencers throughout the campaign.
• Coordinate campaign timelines, content briefs, product delivery, posting schedules, and deliverables.
• Monitor and ensure KOL deliverables are aligned with the agreed brief and campaign requirements.
• Track and compile campaign performance, including content performance and KOL deliverables, for evaluation and reporting.
• Collaborate with internal teams such as Marketing, Social Media, Creative, and Brand/Product teams to ensure campaign execution runs smoothly.
• Handle end-to-end KOL/influencer management, mulai dari KOL briefing, research & selection, hiring/negotiation, hingga monitoring deliverables.
• Develop and execute KOL campaigns for fragrance & beauty products sesuai dengan campaign objectives dan target audience.

Requirements

• Minimum 2 years of experience in KOL/Influencer Marketing, preferably within Fragrance, Beauty, FMCG, or related industries.
• Proven experience handling end-to-end KOL management, from selection and hiring to campaign execution and deliverables.
• Strong communication, negotiation, and relationship-building skills.
• Familiar with KOL/influencer landscape and social media platforms, especially Instagram, TikTok, and YouTube.
• Able to evaluate KOL profiles based on audience relevance, engagement, content quality, and campaign fit.
• Detail-oriented, well-organized, and able to manage multiple KOLs and campaign timelines simultaneously.
• Fragrance/beauty industry experience is preferred, but not mandatory if the candidate meets the core KOL management requirements.
• Comfortable working in a fast-paced environment and collaborating with multiple teams.